Hootsuite Social Media Management SMB Logo Award Winner Product Badge
Hootsuite Social Media Management SMB Logo Award Winner Product Badge
HootSuite

Hootsuite Social Media Management SMB

Composite Score
8.4 /10
CX Score
8.4 /10
Category
Hootsuite Social Media Management SMB
8.4 /10

What is Hootsuite Social Media Management SMB?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite Social Media Management SMB won the following awards in the Social Media Management - Midmarket category

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Hootsuite Social Media Management SMB Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite Social Media Management SMB.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

89 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+81 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite Social Media Management SMB?

8% Negative
7% Neutral
85% Positive

Pros

  • Respectful
  • Saves Time
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 82

Social Media Channel Integration Inbound

85

Social Moderation and Workflow Management

84

Social Post Archival

83

Campaign Execution

83

Dashboards and Visualization

83

Social Response Management

82

Social Media Channel Integration Outbound

82

Trend Analysis

80

Sentiment Analysis

78

Vendor Capability Ratings

Average 79

Ease of Implementation

82

Business Value Created

81

Ease of IT Administration

80

Ease of Data Integration

80

Usability and Intuitiveness

80

Quality of Features

80

Ease of Customization

78

Breadth of Features

78

Vendor Support

77

Availability and Quality of Training

77

Product Strategy and Rate of Improvement

76

Hootsuite Social Media Management SMB Reviews

Nicolette R.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"Nearly perfect programme, I recommend it."

Likeliness to Recommend

7 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

In contrast to similar programs, this one provides a fully-featured platform, and I have been pleased with the program's general functionality throughout its use.

What is your favorite aspect of this product?

More than about four or five channels can make social media management a nightmare for a business. You can't possibly manage dozens of customer accounts on a single computer if you run a large organization (logging in and out would take hours). With Hootsuite and similar platforms, users can manage all of their social media accounts from a one interface. With Hootsuite, you can easily monitor all of your social media accounts in one place, which reduces stress and improves communication.

What do you dislike most about this product?

Instagram's connection was previously unstable; however, that issue has recently been resolved. It takes some vigilance to keep everything in line with your accounts. The industry leader, Hootsuite, charges a premium price. However, for agencies managing 20 or more social media accounts, this is a worthwhile investment.

What recommendations would you give to someone considering this product?

HubSpot is fantastic at handling our many tasks, such as social media, advertisements, and email communications, therefore I feel confident recommending it. I really like how simple it is to make a landing page that links to a certain email and how we can follow the user's actions by adding code to our website (Registered Users).

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Nora K.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"Good social networking integration tool."

Likeliness to Recommend

7 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

This program is distinct from others because its pricing and tiered structure no longer make sense, given that many of its rivals offer scheduling and publishing choices that are comparable to or even superior to those that it provides at a lower cost.

What is your favorite aspect of this product?

It's a godsend that we can schedule social media postings in advance and then forget about them. We used to (attempt to) regularly update our social media, but now we're completely overwhelmed. With Hootsuite, we can schedule our social media posts in advance and avoid the stress of coming up with material at the last minute.

What do you dislike most about this product?

Even though the analytics are incredible, we occasionally have trouble using them or locating the specific data we require.

What recommendations would you give to someone considering this product?

This tool comes highly recommended from me due to its reliability, power, and simple yet effective integration of several social networks.

Pros

  • Unique Features
  • Efficient Service
  • Effective Service
  • Saves Time

Jonas S.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"Good platform to manage social networks."

Likeliness to Recommend

10 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

The ability to schedule postings across different networks and the flexibility to establish custom streams to keep tabs on engagement set it apart from competing software.

What is your favorite aspect of this product?

More than about four or five channels can make social media management a nightmare for a business. It's next to impossible for a multi-client firm to manage dozens of client accounts from a single workstation (logging in and out would take hours). Having all of a user's social media feeds accessible in one place is a huge time saver, and platforms like Hootsuite make that possible. Hootsuite makes it simple to monitor all of your social media accounts in one place, which reduces anxiety and improves clarity of thought and speech. No need to manually export data from each account anymore thanks to its convenient reporting capabilities.

What do you dislike most about this product?

Uncoupling on Instagram was a common occurrence for a while, but that has recently been remedied. There needs to be some watchfulness to guarantee that all of the accounts are in sync with one another. Hootsuite is the industry leader, and as expected, it comes with a heavy price tag; but, for companies managing 20 or 40 social media accounts, this is a cost-effective solution.

What recommendations would you give to someone considering this product?

In addition to the dashboard, I think you'll find the program's ease of multi-publishing (with options like auto scheduling and bulk scheduling) as well as its outstanding complete superior reporting and analytics to be particularly compelling. HootSuite also allows you to collaborate with your team by sharing content, commenting on it, and assigning tasks to individual members.

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Unique Features

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