What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceHootsuite Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Hootsuite.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
2
Since last award
90 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Reliable
- Efficient Service
- Respectful
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Dashboards and Reporting
Publishing
Visual Analytics
Competitor Tracking
Collaboration
Influencer Identification
Audience Segmentation
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Ease of IT Administration
Availability and Quality of Training
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Reviews
Benjamin Z.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Feb 2023
Maximizing social media efficiency with Hootsuite
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Is a comprehensive and flexible tool for managing social media networks. Among its many features is the ability to schedule posts across many platforms at once, keep tabs on trending topics and hashtags, coordinate with colleagues, and assess the efficacy of individual posts in real time.
What is your favorite aspect of this product?
Utilizing Hootsuite allows users to manage all of their social media accounts from a single dashboard, saving valuable time and energy. In addition, it may be programmed to publish across many platforms simultaneously, which increases the reach of publications by making them accessible to readers at different times and in different locations.
What do you dislike most about this product?
When compared to other similar tools on the market, Hootsuite's price tag may seem steep, especially to smaller businesses or individual users. If you're just starting off with the tool, you might find the interface to be a bit complicated and confusing. However, this impression is also tied to your level of expertise and prior experience.
What recommendations would you give to someone considering this product?
Its real-time analytics feature reveals publication performance so that you can fine-tune your content strategy accordingly. Finally, it's great for businesses with a social media team because it allows multiple people to work together to manage the accounts.
Pros
- Continually Improving Product
- Enables Productivity
- Saves Time
- Security Protects
Please tell us why you think this review should be flagged.
Katie B.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Feb 2023
"Excellent program for managing social media."
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It varies from other programs because it is quite comprehensive, simple to operate, and packed with numerous characteristics that are superior to those offered by other software.
What is your favorite aspect of this product?
Hootsuite's social media management features are some of its strongest points, as they enable users to handle many social media accounts from a single location, publish content in advance, and keep tabs on all of their accounts in real time.
What do you dislike most about this product?
To upload several photographs to Instagram, you had to use a special software. I would have preferred to use the browser version rather than the app.
What recommendations would you give to someone considering this product?
This software is highly suggested by me as it facilitates the scheduling of content publication across many social networks and the development of content calendars.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Gonzalo S.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Feb 2023
Useful for online customer service
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite enables businesses and individuals to improve their social media account management across multiple platforms in one place. With HootSuite, you can see all your social media accounts and respond to comments faster than if you didn't have this platform. In addition, the package also has social media analytics and customer service tools, making it a one-stop solution for customer relationship management and social media presence.
What is your favorite aspect of this product?
The advantages of using HootSuite are that it is an all-in-one package that combines all social networks in one place. This saves users time by not having to jump from one application to another and allows you to monitor all your accounts from one place.
What do you dislike most about this product?
One downside to using HootSuite can be the cost. While they have trial packages and some affordable pricing plans for small businesses, it can be costly for larger companies and non-profits. Also, HootSuite can be a bit complicated to learn and take a while to master fully, so it can take time for users to get used to the platform.
What recommendations would you give to someone considering this product?
If you would like to use HootSuite for your business, I would advise you to be patient when learning the platform and not be afraid to ask questions if you are having trouble. I might also suggest making sure that everyone using HootSuite for your company understands social media in general. Finally, it's important to remember that HootSuite has good customer service and is happy to clear up any concerns or questions you have!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
