Hootsuite Logo Award Winner Product Badge
Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
8.9 /10
CX Score
8.9 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Monitoring category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

91 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

8% Negative
3% Neutral
89% Positive

Pros

  • Efficient Service
  • Acts with Integrity
  • Security Protects
  • Reliable

Feature Ratings

Average 86

Social Media Channel Integration Inbound

89

Dashboards and Reporting

88

Visual Analytics

88

Publishing

87

Competitor Tracking

86

Collaboration

85

Influencer Identification

85

Audience Segmentation

84

Sentiment Analysis

83

Vendor Capability Ratings

Average 84

Ease of Implementation

88

Business Value Created

86

Quality of Features

85

Ease of IT Administration

85

Breadth of Features

85

Availability and Quality of Training

84

Ease of Data Integration

84

Ease of Customization

84

Usability and Intuitiveness

83

Vendor Support

82

Product Strategy and Rate of Improvement

82

Hootsuite Reviews

Gonzalo S.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Useful for online customer service

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Hootsuite enables businesses and individuals to improve their social media account management across multiple platforms in one place. With HootSuite, you can see all your social media accounts and respond to comments faster than if you didn't have this platform. In addition, the package also has social media analytics and customer service tools, making it a one-stop solution for customer relationship management and social media presence.

What is your favorite aspect of this product?

The advantages of using HootSuite are that it is an all-in-one package that combines all social networks in one place. This saves users time by not having to jump from one application to another and allows you to monitor all your accounts from one place.

What do you dislike most about this product?

One downside to using HootSuite can be the cost. While they have trial packages and some affordable pricing plans for small businesses, it can be costly for larger companies and non-profits. Also, HootSuite can be a bit complicated to learn and take a while to master fully, so it can take time for users to get used to the platform.

What recommendations would you give to someone considering this product?

If you would like to use HootSuite for your business, I would advise you to be patient when learning the platform and not be afraid to ask questions if you are having trouble. I might also suggest making sure that everyone using HootSuite for your company understands social media in general. Finally, it's important to remember that HootSuite has good customer service and is happy to clear up any concerns or questions you have!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Stefania L.

  • Role: Human Resources
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Good product for social media management.

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Hootsuite Social Media Management Enterprise integrates social networks to generate dynamism and business expansion, generating connectivity with potential customers and at the same time gives us tools to create content that stands out and generates excellent attraction marketing that grows our services.

What is your favorite aspect of this product?

It provides us with a series of important aspects that help us distribute our content on different social channels that generate traffic, it allows us to have a real-time display of the results obtained, such as the volume of visits, the interaction of people with our website , the effectiveness of each publication and the most relevant content for customers.

What do you dislike most about this product?

There are no features that we don't like, it is a simple solution that allows us to create reports and analyze customer interactions in this way we observe the profitability of our company.

What recommendations would you give to someone considering this product?

It is highly recommended to administer and manage social networks, it helps us create a good distribution of all our content so that we can attract a greater flow of customers.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Arnaldo B.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Excellent service

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

Compared to other similar services, Hootsuite stands out for offering an intuitive and easy-to-use interface, multiple social media management tools such as Facebook, Instagram, among others, the ability to schedule content on multiple social media channels at the same time, as well as such as the option of joining work teams, and that you can always count on the service at any time is the best. And it is the best service in this regard since others are not stable and often do not have an appropriate price

What is your favorite aspect of this product?

My favorite aspect of Hootsuite is how easy it is to manage all my social media accounts from one place. I also like that it not only allows me to post content, but also schedule it to be posted at a certain time. This helps me organize my content more efficiently. I also love Hootsuite's analytics feature which gives me a better understanding of how my posts are performing and helps me identify my followers' habits so I can tailor my content to them

What do you dislike most about this product?

Hootsuite main flaws are that it doesn't offer unlimited post scheduling, the user interface isn't as intuitive as some other social media management software, and the monthly cost can be prohibitive for some businesses. In addition, their technical support is not always the best, and it can be difficult to get quick solutions to problems or questions, they are still things that can be improved, since I still bet on the platform and somehow I feel that it will improve in this aspect

What recommendations would you give to someone considering this product?

I would recommend Hootsuite because it is a very useful social media tool for managing and scheduling posts on multiple social networks at the same time. It is also very useful for obtaining reports and statistics on the performance of publications and the success of marketing campaigns. Additionally, Hootsuite offers a host of advanced features to help users get the most out of their social media activities. Because many times we cannot be connected all the time to publish and this is an essential tool

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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