What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceHootsuite Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Hootsuite.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
91 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Acts with Integrity
- Security Protects
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Dashboards and Reporting
Visual Analytics
Publishing
Competitor Tracking
Collaboration
Influencer Identification
Audience Segmentation
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Ease of Data Integration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Reviews
Steve O.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Wow, I think I like it too much!
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite has helped me to efficiently and smoothly plan and publish content in different social networks, make a detailed follow up of what is published, get more followers because the account keeps actively posting and has facilitated the interaction with the followers of each of the accounts under management. I find it very convenient and advantageous to use this tool in my day to day life to manage multiple accounts of my own and of several clients without neglecting details and without incurring in setbacks in the publication of content.
What is your favorite aspect of this product?
I like Hootsuite because it helps me better manage posts intended for my social platforms and my clients' posts in one place. It's a great time saver and everything is kept up to date. I like how simple its user interface is and being able to see what has been posted and what is about to be posted when I want to. The scheduling of social media posts helps me work in a more organized and efficient way, it's what I find most appealing about using Hootsuite in my day to day life.
What do you dislike most about this product?
The free version has many limitations, it even has few platform connections, which forces users to purchase the paid version to acquire more and better features.
What recommendations would you give to someone considering this product?
Highly recommended for individual social media managers or groups with a not too exaggerated number of accounts due to the platform having some limitations and the more feature-loaded plans like Enterprise being much more expensive.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Michelle D.
- Role: Consultant
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jul 2022
Polk around enough, you'll find what you need.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
There really is no difference between hootisuite and its competitors. It is well put together and has features that makes creating and monitoring your social media presence very easy.
What is your favorite aspect of this product?
I like that I can see all my boards at a glance and can even connect Canva. You can create and save your designs in Hootsuite. You can even add any previously created designs to Hootsuite and create your own library. I love that they have the Hootsuite Academy as well. They have great resources to help setup or if you run into any issues. Did I mention their twitter account is very responsive. If you can't get a hold of someone in chat or by email - this options is great. They will take a look at what is going on and respond within an hr.
What do you dislike most about this product?
I am constantly having to reconnect my social site to my board. I have no clue why but its frustrating. I also do not like having to use the mobile version to create a carousel post. There is quite an obstacle to get through to get that established especially if you have more than one social media site.
What recommendations would you give to someone considering this product?
have the desktop and the mobile version mirror the same features.
Pros
- Trustworthy
- Respectful
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Brooke K.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2022
I recommend the program, it is excellent
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite differs from other programs because of its price, it is much cheaper, the program is not very expensive.
What is your favorite aspect of this product?
The best thing is being able to manage and distribute content across a wide variety of platforms. The preparation of a content schedule for the future and the development of a strategy based on the content schedule are two of the other most important aspects.
What do you dislike most about this product?
It is a wonderful concept to utilize Hootsuite to publish the content that has already been developed by your team on social media; however, it does not have a library of pre-made templates that can be used to generate fresh ideas for content.
What recommendations would you give to someone considering this product?
Take a shot at it! Don't attempt to accomplish everything on your own whether you run a business, work for a corporation, or create your own. With this platform, you'll be able to grow your company at a far quicker rate than ever before.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
