What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
2
Since last award
90 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Reliable
- Efficient Service
- Respectful
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Dashboards and Reporting
Publishing
Visual Analytics
Competitor Tracking
Collaboration
Influencer Identification
Audience Segmentation
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Ease of IT Administration
Availability and Quality of Training
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Yuri G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
Social channel management and listening tool
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Nowadays, the management and monitoring of social channels are drivers to make the reach of any brand wider and can capture a greater number of customers and thus expand business opportunities and Hootsuite is a great support to accomplish this. Since we implemented it, we have had a much more active presence in social channels such as Facebook, Instagram, Twitter, YouTube, among others; likewise, we have been able to have a better interaction with customers, as it has an excellent listening resource. Today, Hootsuite is a must-have resource in my organization.
What is your favorite aspect of this product?
Hootsuite is simply one of the best tools out there for scheduling posts and listening on social networks. The user interface is comfortable and navigable, which makes the software easy to use. Hootsuite has many strengths, adding social channels and scheduling content publications in them is very simple and its listening tools are very useful to keep up to date with comments and interaction of our brand in the different social channels we manage.
What do you dislike most about this product?
The biggest drawback I have found in this tool is the inability to post videos on certain social networks such as LinkedIn, it is the only negative thing I have come across so far.
What recommendations would you give to someone considering this product?
Hootsuite has everything you need to manage social channels in the most active way. Its user interface is eye-catching and easy to navigate, it is seamless, and it provides the opportunity to keep social networks up to date and have more active interaction with the audience.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Zach M.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2022
An original, but still one of the best.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
HootSuite has weathered the storm of a continually more saturated competitor market by remaining current. Introducing new features and remaining one of the most base-user friendly platforms has allowed them to maintain value. Their stacking column layout has never gone out of style or usefulness, and switching between channels remains an utterly intuitive process that works for anyone from an intern to a C-suite lifer.
What is your favorite aspect of this product?
Customizable streams! Ensures everyone on the team can see exactly what they need to and nothing they don't.
What do you dislike most about this product?
One very picky issue; I wish the menubar on the right side of the interface would pop out with longer feature names, a la Sprout Social.I don't like delayed pop up text!
What recommendations would you give to someone considering this product?
Seriously consider this for small or solo-style agencies, as it doesn't scale well but is amazing for single clients or small teams.
Pros
- Effective Service
- Appreciates Incumbent Status
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.
Diego Armando S.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2022
network administration tool
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
This tool allows in a comfortable and very practical way to manage social networks that covers many necessary aspects, many simple things can be done, such as selecting interesting and important content and scheduling publications in a more comfortable way, there are several plans to choose from depending on the size of the organizations
What is your favorite aspect of this product?
I like this tool because you can do a lot of things, schedule, publish, answer customer queries, detect potential customers, monitor crises, it allows you to synchronize publications in an appropriate way that helps to find the best time to publish, it facilitates the monitoring of Multiple accounts for community managers are unlimited and customizable so you can keep track of the things that matter most
What do you dislike most about this product?
I like everything about this tool, I don't dislike anything because it is a practical solution to manage publications
What recommendations would you give to someone considering this product?
I recommend this tool for its secure administration to publish at any appropriate time on social networks, you can quickly see the performance over time and be able to compare different periods for each social network account connected to the platform
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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