What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
2
Since last award
90 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Reliable
- Efficient Service
- Respectful
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Dashboards and Reporting
Publishing
Visual Analytics
Competitor Tracking
Collaboration
Influencer Identification
Audience Segmentation
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Ease of IT Administration
Availability and Quality of Training
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Selena R.
- Role: Human Resources
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
Social Media Management for your small business
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite for SMB is a great platform to manage all social media accounts at once and that too without spending your whole day in there. You can have an app like this one in your phone and work while you are on the go. They have packages for all types of businesses and you can get a small one for your small business. The integration and collaboration of all social media platforms at once is incredible.
What is your favorite aspect of this product?
Many think that running a small business is easy, handling their social media is a very easy task, but let me tell you , NO! It takes a lot more effort and dedication than an already built social media network for a brand. You need to put so much effort to make that page stand out among the rest. I handle social media for a small business and I know how much effort and time it takes. I used to spend almost all of my time there till I found Hootsuite for SMB.
What do you dislike most about this product?
Free version is not very much recommended because when you are handling social media you need insights and free version for small businesses isn't that functional when it comes to that! Also, the app for phone usage is also very much limited to a few features.
What recommendations would you give to someone considering this product?
If you just work all by yourself and put too much effort on a small businesses social media platform I would highly recommend you to try out their free version and get a bliss in your life. You can pay if your company can afford and see the tables turn in your favor in no time.
Pros
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
Cilia F.
- Role: Consultant
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2022
Hootsuite, best tool for scheduling your networks
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It is ideal for keeping track of the different social network accounts. It has helped us a lot, especially to know the metrics of the networks and to schedule all publications at the best times, so that they have better reach. Without a doubt with Hootsuite, I was able to manage all the social networks without problems or setbacks.
What is your favorite aspect of this product?
I love the scheduling feature, because many times I do not have the availability to make the publication at the time I need and with Hootsuite I just put the date and time I want it to be published and the software does it for me. It also has an excellent management report, where I can see the interactions, the followers reached, the best publications and all the metrics, to know how the social networks are doing.
What do you dislike most about this product?
The program can freeze so that you have to log out and log back in. Many times, when scheduling, it takes too long to place the calendar and choose the date. Due to the design of its interface, the platform can be a bit overwhelming, but with time, it is possible to adapt to it quickly.
What recommendations would you give to someone considering this product?
This is one of the most complete software for all your social media planning, scheduling and publishing. You will have all the interactions, reactions, comments and messages from all networks in a single channel, as well as metrics and statistics, which help to improve the reach and increase the audience.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Inspires Innovation
Please tell us why you think this review should be flagged.
Nicolas M.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Mar 2022
great, reliable product although it's a bit pricey
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Simplified user governance features is very practical for large groups with several Business Unit. Integrated URL shortener Many data monitoring export features
What is your favorite aspect of this product?
The ability to pause all communication for the entire organisation is a must in case of crisis Boards and streams are easy to share with other users The key account team is really professionaland easy to catch.
What do you dislike most about this product?
The design of the platform is a bit outdated, which leads to UX fails in some case It misses a way to monitor user adoption on the platform
What recommendations would you give to someone considering this product?
implement an in-house training policy as adoption can take months for collaborators negotiate prices and free licenses
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
Cons
- Less Transparent
Please tell us why you think this review should be flagged.
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