Hootsuite Logo Award Winner Product Badge
Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
8.9 /10
CX Score
8.9 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Monitoring category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

91 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

8% Negative
3% Neutral
89% Positive

Pros

  • Efficient Service
  • Acts with Integrity
  • Security Protects
  • Reliable

Feature Ratings

Average 86

Social Media Channel Integration Inbound

89

Dashboards and Reporting

88

Visual Analytics

88

Publishing

87

Competitor Tracking

86

Collaboration

85

Influencer Identification

85

Audience Segmentation

84

Sentiment Analysis

83

Vendor Capability Ratings

Average 84

Ease of Implementation

88

Business Value Created

86

Quality of Features

85

Ease of IT Administration

85

Breadth of Features

85

Availability and Quality of Training

84

Ease of Data Integration

84

Ease of Customization

84

Usability and Intuitiveness

83

Vendor Support

82

Product Strategy and Rate of Improvement

82

Hootsuite Reviews

Susan D.

  • Role: Industry Specific Role
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Social Media Management Enterprise -

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Hootsuite comes with all basic and advanced features to handle your social media professionally and perfectly. It gives you real time insights of interactions and happenings. Scheduling posts in advance for almost all of your social media handles and managing your audience in one go with a collaborative team effort is what makes it ideal for us.

What is your favorite aspect of this product?

Handling Social Media of a big firm is no piece of cake. You need powerful tools to cater all requirements and needs of the organization. Nothing should go wrong by any means and even if there is misconduct you have a powerful tool that can handle it all in a professional manner. We switched to Hootsuite a few years back and boy! It has made everything much, much easier for us.

What do you dislike most about this product?

It’s a pool for tools to handle social media like never before. It’s great, however, the interface is not user friendly for beginners. Even professionals can get stuck at times. It has it all but sometimes it can get overwhelming due to so many features at sight.

What recommendations would you give to someone considering this product?

It has everything a big firm will need to handle its social media in a very professional and well managed manner. You can do a marvelous job if you learn the software and it’s great to grow your business on 2x. It can be a bit expensive for some companies but I would suggest you do it, spend here and you will see the growth in a few months.

Pros

  • Performance Enhancing
  • Unique Features
  • Efficient Service
  • Inspires Innovation

Selena R.

  • Role: Human Resources
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Social Media Management for your small business

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Hootsuite for SMB is a great platform to manage all social media accounts at once and that too without spending your whole day in there. You can have an app like this one in your phone and work while you are on the go. They have packages for all types of businesses and you can get a small one for your small business. The integration and collaboration of all social media platforms at once is incredible.

What is your favorite aspect of this product?

Many think that running a small business is easy, handling their social media is a very easy task, but let me tell you , NO! It takes a lot more effort and dedication than an already built social media network for a brand. You need to put so much effort to make that page stand out among the rest. I handle social media for a small business and I know how much effort and time it takes. I used to spend almost all of my time there till I found Hootsuite for SMB.

What do you dislike most about this product?

Free version is not very much recommended because when you are handling social media you need insights and free version for small businesses isn't that functional when it comes to that! Also, the app for phone usage is also very much limited to a few features.

What recommendations would you give to someone considering this product?

If you just work all by yourself and put too much effort on a small businesses social media platform I would highly recommend you to try out their free version and get a bliss in your life. You can pay if your company can afford and see the tables turn in your favor in no time.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Efficient Service
  • Inspires Innovation

Cilia F.

  • Role: Consultant
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

Hootsuite, best tool for scheduling your networks

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

It is ideal for keeping track of the different social network accounts. It has helped us a lot, especially to know the metrics of the networks and to schedule all publications at the best times, so that they have better reach. Without a doubt with Hootsuite, I was able to manage all the social networks without problems or setbacks.

What is your favorite aspect of this product?

I love the scheduling feature, because many times I do not have the availability to make the publication at the time I need and with Hootsuite I just put the date and time I want it to be published and the software does it for me. It also has an excellent management report, where I can see the interactions, the followers reached, the best publications and all the metrics, to know how the social networks are doing.

What do you dislike most about this product?

The program can freeze so that you have to log out and log back in. Many times, when scheduling, it takes too long to place the calendar and choose the date. Due to the design of its interface, the platform can be a bit overwhelming, but with time, it is possible to adapt to it quickly.

What recommendations would you give to someone considering this product?

This is one of the most complete software for all your social media planning, scheduling and publishing. You will have all the interactions, reactions, comments and messages from all networks in a single channel, as well as metrics and statistics, which help to improve the reach and increase the audience.

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Inspires Innovation

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