Hootsuite Logo Award Winner Product Badge
Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
8.9 /10
CX Score
8.9 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Monitoring category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

2
Since last award

90 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

8% Negative
2% Neutral
90% Positive

Pros

  • Reliable
  • Efficient Service
  • Respectful
  • Security Protects

Feature Ratings

Average 87

Social Media Channel Integration Inbound

90

Dashboards and Reporting

89

Publishing

88

Visual Analytics

88

Competitor Tracking

86

Collaboration

85

Influencer Identification

85

Audience Segmentation

84

Sentiment Analysis

82

Vendor Capability Ratings

Average 84

Ease of Implementation

88

Business Value Created

86

Breadth of Features

85

Quality of Features

85

Ease of IT Administration

85

Availability and Quality of Training

84

Usability and Intuitiveness

84

Ease of Data Integration

83

Ease of Customization

83

Vendor Support

82

Product Strategy and Rate of Improvement

81

Hootsuite Reviews

Marissa T.

  • Role: Sales Marketing
  • Industry: Biotechnology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Useful for keeping everything organized but pricey

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Hootsuite Social Media Management SMB is an easy tool to use and does not take much time to incorporate accounts.

What is your favorite aspect of this product?

I like being able to layout all social media posts for a set time period, taking a lot of future work off of my hands.

What do you dislike most about this product?

If you want to incorporate more than two social accounts, it can be a bit more expensive for the convenience.

What recommendations would you give to someone considering this product?

If you can get by the two social accounts, I would recommend the free version.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Arnold W.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

There is no better way to organize posts

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

I have used several platforms that offer very similar services but none have been as accessible and easy to use as Hootsuite, since it has a very friendly platform or interface to handle and use it, learning how to place dated publications is very easy and make an adjustment when and how we want it to go out no matter how long

What is your favorite aspect of this product?

His way of working has been among the best programmers of publications for social networks, which implies a great advance in his work, a page that is responsible for always being at the forefront and offering new options for its clients and a technical support trained to Any questions about Hootsuite Social Media Management Enterprise, it is a very capable platform of everything.

What do you dislike most about this product?

But since not everything is always good, Hootsuite Social Media Management Enterprise sometimes closes unexpectedly, and also what seems a bit out of place are the plans, they should be a little cheaper or a little more flexible, even offer better offers so that we can have more relevance and improvements in your sales and better satisfied customers

What recommendations would you give to someone considering this product?

Since I discovered this platform, my way of handling social networks has totally changed, it is easier, more organized, very methodological, more detailed and of course segmented, the best of all is to be able to make a whole schedule of publications and be able to go to rest or on vacation even. It is undoubtedly a service that causes you to use it.

Pros

  • Performance Enhancing
  • Unique Features
  • Effective Service
  • Inspires Innovation

Jared S.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Simple way to publish on our social networks

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

Caused several pages offer a service similar to Hootsuite but where you are in a very poor service some offer limited time to publish others are very expensive others do not comply with what was promised tend to be confusing or are not reliable to trust our social networks, or accounts that we have. The plans it offers are very accessible compared to a similar plan on another page which incidentally does not offer OR give the best deal or the best service to users. In this HootSuite takes the lead by far it is inevitable because it has a lot of experience in terms of its work

What is your favorite aspect of this product?

What I love about this platform that I can organize myself for hours days weeks months and much more in advance we can organize in the best way to publish and think well each publication apart we can organize it to a certain population at a certain time the statistics they offer us is very complete so we can be guided by it and have better receptivity among the users or groups that we have to send said publication.

What do you dislike most about this product?

What I don't like about Hootsuite is that there are some plans that are not very good and profitable but still it is not enough to use it because over time we will obtain good statistics that could work for us later Although it is a platform that sometimes has its Sometimes publications are duplicated twice which is a very bad error For our social networks it is something that can be solved manually but I would like them to solve it as soon as possible the better.

What recommendations would you give to someone considering this product?

I love this platform because we simply organize ourselves well in advance and it is something that a few years ago you could and you had to spend hours and hours on the computer to be able to publish when you wanted to publish And this is something that came to the forefront with Hootsuite to make our lives easier and our work is of better quality for the user who normally frequents other social networks and these are the ones that do not have prices that is why I highly recommend their use.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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