What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Trustworthy
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Post Archival
Social Response Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Customization
Also Featured in...
Hootsuite Reviews
Ben D.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
In conclusion, using Hootsuite is a brilliant
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite has made it easier for me to manage many social media accounts, schedule posts in advance, monitor their performance, grow my audience by consistently publishing to my feeds, and engage with my followers on all of them. This program has been really helpful and handy for me to use on a daily basis, since I am able to manage my own and my customers' many accounts without losing track of any data or experiencing any delays in material production.
What is your favorite aspect of this product?
Hootsuite is great since it allows me to organize all of my clients' and my own social media updates in one convenient location. As a bonus, everything is always up to date, so you save time. As a user, I like how easy it is to navigate and how current and upcoming content can be viewed at any time. What I like best about using Hootsuite in my day-to-day life is the ability to schedule social media posts in advance, which allows me to be more organized and productive.
What do you dislike most about this product?
One of Hootsuite's biggest drawbacks is that it only works with a few other platforms. We are unable to use the Hootsuite dashboard to administer our Quora accounts, for instance. However, it does not allow for any kind of direct publishing to LinkedIn profiles.
What recommendations would you give to someone considering this product?
Hootsuite is a fantastic, low-cost alternative if you require a simple application that will let you schedule posts and analyze results. The cost of a program like Sprout is prohibitive for my modest company. I use social media as only one of many channels, so being able to plan posts in bulk is a huge time-saver for me compared to using the native scheduling features of other platforms.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Alejandro M.
- Role: Sales Marketing
- Industry: Recreation
- Involvement: Business Leader or Manager
Submitted Feb 2023
Great product
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
The Social Media Listening analysis and features are better than the others
What is your favorite aspect of this product?
The features and the capability to have different kind of social media platforms.
What do you dislike most about this product?
The contract process
What recommendations would you give to someone considering this product?
Until now everything is ok, but i need to still using the platform.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
Cons
- Vendor's Interest First
- Less Friendly Negotiation
- Under Delivered
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Buky Amenet S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Comes with advantages and few drawbacks.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite's advanced monitoring tools make it stand out from other social media management platforms. As a team, we have utilized this tool to create customized streams that allow us to concentrate on critical trends, social profiles, and topics across various social media platforms where we maintain a presence. This feature has enabled us to prioritize and stay updated on the most crucial aspects of our social media presence, setting us up for greater success.
What is your favorite aspect of this product?
Hootsuite provides us with a 24/7 view of how social media users interact with our content. This feature also enables us to establish performance benchmarks and monitor improvements over time. Furthermore, Hootsuite offers the option to distill and tailor the analytical data provided to us for optimal insight generation, similar to what can be achieved with standard data visualization software. This level of customization has been incredibly useful in helping us understand our social media performance and make data-driven decisions.
What do you dislike most about this product?
The Hootsuite calendar view is limiting because it only displays social media posts that were shared using their platform. This may not pose an issue for teams that solely rely on Hootsuite for social media management. However, my team uses various social media tools for effective social media management, and Hootsuite's inability to show posts shared through these tools makes it difficult to track our social media content
What recommendations would you give to someone considering this product?
For planning , creating and publishing seamlessly across multiple social media platforms, Hootsuite is the tool that I recommend.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
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