What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Fair
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Asset Management
Dashboards and Visualization
Campaign Execution
Social Response Management
Social Post Archival
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Vendor Support
Quality of Features
Availability and Quality of Training
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
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Hootsuite Reviews
Alejandro M.
- Role: Sales Marketing
- Industry: Recreation
- Involvement: Business Leader or Manager
Submitted Feb 2023
Great product
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
The Social Media Listening analysis and features are better than the others
What is your favorite aspect of this product?
The features and the capability to have different kind of social media platforms.
What do you dislike most about this product?
The contract process
What recommendations would you give to someone considering this product?
Until now everything is ok, but i need to still using the platform.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
Cons
- Vendor's Interest First
- Less Friendly Negotiation
- Under Delivered
Please tell us why you think this review should be flagged.
Buky Amenet S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Comes with advantages and few drawbacks.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite's advanced monitoring tools make it stand out from other social media management platforms. As a team, we have utilized this tool to create customized streams that allow us to concentrate on critical trends, social profiles, and topics across various social media platforms where we maintain a presence. This feature has enabled us to prioritize and stay updated on the most crucial aspects of our social media presence, setting us up for greater success.
What is your favorite aspect of this product?
Hootsuite provides us with a 24/7 view of how social media users interact with our content. This feature also enables us to establish performance benchmarks and monitor improvements over time. Furthermore, Hootsuite offers the option to distill and tailor the analytical data provided to us for optimal insight generation, similar to what can be achieved with standard data visualization software. This level of customization has been incredibly useful in helping us understand our social media performance and make data-driven decisions.
What do you dislike most about this product?
The Hootsuite calendar view is limiting because it only displays social media posts that were shared using their platform. This may not pose an issue for teams that solely rely on Hootsuite for social media management. However, my team uses various social media tools for effective social media management, and Hootsuite's inability to show posts shared through these tools makes it difficult to track our social media content
What recommendations would you give to someone considering this product?
For planning , creating and publishing seamlessly across multiple social media platforms, Hootsuite is the tool that I recommend.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Please tell us why you think this review should be flagged.
Katie B.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Feb 2023
"Excellent program for managing social media."
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It varies from other programs because it is quite comprehensive, simple to operate, and packed with numerous characteristics that are superior to those offered by other software.
What is your favorite aspect of this product?
Hootsuite's social media management features are some of its strongest points, as they enable users to handle many social media accounts from a single location, publish content in advance, and keep tabs on all of their accounts in real time.
What do you dislike most about this product?
To upload several photographs to Instagram, you had to use a special software. I would have preferred to use the browser version rather than the app.
What recommendations would you give to someone considering this product?
This software is highly suggested by me as it facilitates the scheduling of content publication across many social networks and the development of content calendars.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
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