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Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
9.0 /10
CX Score
9.1 /10
Category
Hootsuite
9.0 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Enterprise category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

5% Negative
6% Neutral
89% Positive

Pros

  • Respectful
  • Trustworthy
  • Efficient Service
  • Saves Time

Feature Ratings

Average 86

Social Media Channel Integration Inbound

89

Social Moderation and Workflow Management

88

Social Media Channel Integration Outbound

88

Campaign Execution

88

Social Asset Management

87

Dashboards and Visualization

87

Social Post Archival

87

Social Response Management

86

Trend Analysis

84

Contextual Analysis

84

Sentiment Analysis

84

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Business Value Created

87

Ease of IT Administration

86

Availability and Quality of Training

86

Vendor Support

85

Quality of Features

85

Ease of Data Integration

85

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Ease of Customization

83

Hootsuite Reviews

Juan Esteban M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Hootsuite is the best content manager

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

We are using this program to manage the content of all the social networks of the company and it seems to us that among all similar software, this is the best and easiest to use. It quickly shows us the interactions that have each of the accounts as well as in each publication made, plus we have very important metrics to improve our publications.

What is your favorite aspect of this product?

Its most basic functions have always been of great help for the management of social networks, such as scheduling the planning of the week and the whole month of all our networks, this way we can advance work and not worry about publishing. It also allows us to view and respond from the same platform all comments made as well as private messages.

What do you dislike most about this product?

Sometimes it takes a long time to load the videos that I need to publish or schedule, making the process tedious, it has also had errors when publishing the scheduled, especially with videos, so we must be aware if it was published or not at the scheduled time.

What recommendations would you give to someone considering this product?

This is the content manager par excellence, we have always used it and we have been able to take advantage of each of the tools in favor of our social networks. We have been able to improve our strategies and increase followers and interaction with our publications, so we highly recommend it.

Pros

  • Reliable
  • Efficient Service
  • Caring
  • Saves Time

Fernando M.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

order and synchronization of social networks

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

The quality service it offers is impressive, and it is far above its competitors, it really is my favorite and I think it could become better by changing some small things, such as being able to access Telegram through a code, it would be a very good option security and binding

What is your favorite aspect of this product?

Being able to organize and make a schedule of my next publications on social networks is the best, since I have more time and it is very easy for me to place a publication for the following days and with this it also helps me to develop better information and It gives me more free time to do other tasks.

What do you dislike most about this product?

What I like least is that the price tends to be a bit high for my perception, but I don't want to say that the service is bad, just that it is a bit expensive. apart from that I have no other complaint, it is a very good tool that it is essential to know how to use currently

What recommendations would you give to someone considering this product?

Whenever they ask me about how I can have more time and continue being productive, I confirm that I use the HootSuite service, and this makes me have more organization and better performance in my work environment.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Marco O.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

very professional for a professional job

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

hootsuite is a platform that was created to manage social networks and have everything in a single panel and be able to organize publications by minutes, hours, days and weeks and this is something delicate because it must be very stable and obviously it is a requirement that HootSuite exceeds every day more, it is very stable compared to other platforms that I have used previously and they have left me bad

What is your favorite aspect of this product?

The best part of HootSuite is that its platform as such is very easy to use, and we can access it through any device and through which we can make publications and set the date and time to be published, this is a good help for those who is dedicated to managing some social network because it is not a lot of work since everything is handled from there

What do you dislike most about this product?

what I don't like about HootSuite is that many call it expensive, but it seems to me that they simply charge what corresponds for an irreplaceable comfort because we save a lot of time and on the contrary, it makes us create better publications since we have more time to be able to program them days in advance

What recommendations would you give to someone considering this product?

I recommend it because it helped me schedule publications on dates where I was going to be on vacation and I couldn't stop uploading the content that I had to publish, it's an advantage and that's why I recommend it to friends and co-workers, and I haven't had any complaints from any of them they

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Inspires Innovation

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