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Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
9.0 /10
CX Score
9.1 /10
Category
Hootsuite
9.0 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Enterprise category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

4% Negative
7% Neutral
89% Positive

Pros

  • Efficient Service
  • Fair
  • Acts with Integrity
  • Enables Productivity

Feature Ratings

Average 86

Social Media Channel Integration Inbound

90

Social Media Channel Integration Outbound

88

Social Moderation and Workflow Management

88

Social Asset Management

88

Dashboards and Visualization

87

Campaign Execution

87

Social Response Management

86

Social Post Archival

86

Contextual Analysis

84

Trend Analysis

83

Sentiment Analysis

83

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Ease of Data Integration

85

Ease of IT Administration

85

Vendor Support

85

Quality of Features

85

Availability and Quality of Training

84

Ease of Customization

84

Breadth of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Hootsuite Reviews

Jessica D.

  • Role: Human Resources
  • Industry: Government
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Powerful Social Media Management for Enterprises.

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

In social listening, Hootsuite Enterprise is excellent, helping organizations to monitor brand sentiment and industry trends in real time. Its capability to survey a huge portion of the online world conversation in social media platforms, news sites, and other sources provides brands with a critical competitive edge in reputation management and market responsiveness.

What is your favorite aspect of this product?

With Hootsuite Enterprise, it is very easy to manage different social media accounts and do all the operations required to manage them in one dashboard. With a single interface, users are able to manage content scheduling, audience engagement and performance metrics. This kind of consolidation can come in handy for large teams that are trying to synchronize several marketing initiatives across various platforms.

What do you dislike most about this product?

For beginners, Hootsuite Enterprise can be quite complex since it has several functions available. If your teams are not seasoned users of advanced social media management tools, the learning curve may well act as a barrier to uptake and result in the need for more training.

What recommendations would you give to someone considering this product?

Hootsuite Enterprise is great for organizations that need to manage many social media accounts, have a strong need for analytics, and focus heavily on brand monitoring. It's collaboration features and automation tools would be particularly helpful for marketing teams that are dealing with a large volume of content that needs to be distributed.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Daniel R.

  • Role: Operations
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2024

Perfect social media management solution

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Hootsuite allows users to deal with multiple social media sites at the same time. Setting it apart from others. It gives an in-depth and customized analysis of the working activities of all the interconnected platforms.

What is your favorite aspect of this product?

Its ability to manage multiple accounts in different social media sites via a single dashboard makes it an incredible choice for me. I specifically appreciate its advanced reporting and analytical features which facilitate in getting a detailed view of the activities. Moreover, Its customer support is providing quick and responsive services and resolve every single issue in minutes.

What do you dislike most about this product?

Although the basic functioning is very easy some advanced features may demand a learning curve. On lower-tier plans, the customization of content seems to be restricted.

What recommendations would you give to someone considering this product?

It is working well and my experience is good with this tool. Hootsuite offers a variety of plans with varying costs to make it easy for its users at maximum. To get the best working experience as a beginner, one should start working with basic functions for better understanding.

Pros

  • Reliable
  • Saves Time
  • Altruistic
  • Acts with Integrity

Jorge A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2024

Manage your social networks efficiently.

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Its extensive programming capability and sophisticated platform integration set it apart from competing products.

What is your favorite aspect of this product?

Because it allows me to manage multiple social media accounts from a single platform, I like Hootsuite Social Media Management Enterprise. It makes it easy to prepare and produce content automatically across multiple platforms and at different times. I can track trends and discussions that are relevant to your brand in real time.

What do you dislike most about this product?

For novice or non-technical users, the interface may be a little challenging to utilize.

What recommendations would you give to someone considering this product?

As a great tool for centralizing social media administration and optimizing campaigns, I suggest Hootsuite Social Media administration Enterprise.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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