
What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Fair
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Asset Management
Dashboards and Visualization
Campaign Execution
Social Response Management
Social Post Archival
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Vendor Support
Quality of Features
Availability and Quality of Training
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
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Hootsuite Reviews

Jessica D.
- Role: Human Resources
- Industry: Government
- Involvement: End User of Application
Submitted Mar 2025
Powerful Social Media Management for Enterprises.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
In social listening, Hootsuite Enterprise is excellent, helping organizations to monitor brand sentiment and industry trends in real time. Its capability to survey a huge portion of the online world conversation in social media platforms, news sites, and other sources provides brands with a critical competitive edge in reputation management and market responsiveness.
What is your favorite aspect of this product?
With Hootsuite Enterprise, it is very easy to manage different social media accounts and do all the operations required to manage them in one dashboard. With a single interface, users are able to manage content scheduling, audience engagement and performance metrics. This kind of consolidation can come in handy for large teams that are trying to synchronize several marketing initiatives across various platforms.
What do you dislike most about this product?
For beginners, Hootsuite Enterprise can be quite complex since it has several functions available. If your teams are not seasoned users of advanced social media management tools, the learning curve may well act as a barrier to uptake and result in the need for more training.
What recommendations would you give to someone considering this product?
Hootsuite Enterprise is great for organizations that need to manage many social media accounts, have a strong need for analytics, and focus heavily on brand monitoring. It's collaboration features and automation tools would be particularly helpful for marketing teams that are dealing with a large volume of content that needs to be distributed.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Daniel R.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2024
Perfect social media management solution
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite allows users to deal with multiple social media sites at the same time. Setting it apart from others. It gives an in-depth and customized analysis of the working activities of all the interconnected platforms.
What is your favorite aspect of this product?
Its ability to manage multiple accounts in different social media sites via a single dashboard makes it an incredible choice for me. I specifically appreciate its advanced reporting and analytical features which facilitate in getting a detailed view of the activities. Moreover, Its customer support is providing quick and responsive services and resolve every single issue in minutes.
What do you dislike most about this product?
Although the basic functioning is very easy some advanced features may demand a learning curve. On lower-tier plans, the customization of content seems to be restricted.
What recommendations would you give to someone considering this product?
It is working well and my experience is good with this tool. Hootsuite offers a variety of plans with varying costs to make it easy for its users at maximum. To get the best working experience as a beginner, one should start working with basic functions for better understanding.
Pros
- Reliable
- Saves Time
- Altruistic
- Acts with Integrity
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Jorge A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2024
Manage your social networks efficiently.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Its extensive programming capability and sophisticated platform integration set it apart from competing products.
What is your favorite aspect of this product?
Because it allows me to manage multiple social media accounts from a single platform, I like Hootsuite Social Media Management Enterprise. It makes it easy to prepare and produce content automatically across multiple platforms and at different times. I can track trends and discussions that are relevant to your brand in real time.
What do you dislike most about this product?
For novice or non-technical users, the interface may be a little challenging to utilize.
What recommendations would you give to someone considering this product?
As a great tool for centralizing social media administration and optimizing campaigns, I suggest Hootsuite Social Media administration Enterprise.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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