What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Trustworthy
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Post Archival
Social Response Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Customization
Also Featured in...
Hootsuite Reviews
Jaione d.
- Role: Consultant
- Industry: Communications
- Involvement: End User of Application
Submitted Sep 2022
Very expensive for what it is
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
We chose Hootsuite for its reputation, but compared with other social media management tools it feels like it has stagnated.
What is your favorite aspect of this product?
Collaboration between teams when managing an account.
What do you dislike most about this product?
Its cost is expensive for its features.
What recommendations would you give to someone considering this product?
To opt for other tools.
Pros
- Over Delivered
- Helps Innovate
- Reliable
- Trustworthy
Cons
- Slower Product Innovation
- Less Performance Enhancing
- Less Productive
Please tell us why you think this review should be flagged.
Amie W.
- Role: Public Sector
- Industry: Healthcare
- Involvement: End User of Application
Submitted Sep 2022
The best tool for managing social media.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
One place to manage a sizable number of social media accounts is Hootsuite. It's the best choice since it gives us the convenience of scheduling posts, participating in conversations, and keeping track of our social media success while giving us the tools we need to expand our businesses. Preparing and scheduling for managing or organizing social media regularly has always been challenging.
What is your favorite aspect of this product?
The favorite aspect of this software is the capability to follow Twitter talks. The ability to use this tool for Twitter and Twitter Chats is one of the most valuable aspects of this tool. I am very floored by what Hootsuite has to offer in the plan. My favorite Hootsuite feature is Streams. It provides a useful analytics function that collects all our instant text messages, recommendations, and reactions in one location.
What do you dislike most about this product?
Sometimes one of the decks will become disconnected. However, this is a simple cure. It is unpleasant when the app lags occasionally. Hootsuite should enhance the integration of tags, in my opinion. Sometimes you won't know exactly how your article will appear until it is published due to the interface's complexity.
What recommendations would you give to someone considering this product?
The user experience (UX) is excellent, with a simple interface that makes it easy to post and schedule your content while using an automation tool to reach your audience when they are online. It creates highly customizable and insightful analytics that are good enough to deliver automatically to clients or consumers. Any problem can be addressed by the team.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Edith S.
- Role: Human Resources
- Industry: Healthcare
- Involvement: End User of Application
Submitted Sep 2022
An efficient and reliable tool for programming.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
One of the fastest-evolving pieces of software is Hootsuite, which enables users to run social media networks worldwide and connect all businesses on the planet through its platform. It is a beautiful tool that allows us to rapidly and smoothly schedule publications on different social platforms; it's an excellent online remedy for social media planning. It has helped a variety of organizations establish their brands.
What is your favorite aspect of this product?
The most attractive feature is that it enables us to increase the effectiveness of our content and campaigns, measure and assess audience interaction on social media platforms, and grasp audience participation at every point of the customer journey. I forgot to spend so much time switching between applications. They have a user-friendly interface, strong publishing capabilities that are simple to use, and the option to collaborate in real-time with your team members when creating and scheduling posts to various social networks.
What do you dislike most about this product?
We don't like the mobile application. I hope they improve it and expand its reporting capabilities because they lack the intelligence to produce better results than native social network reports, which negates any of the benefits of using them. You should subscribe to the more expensive plan if you oversee multiple accounts.
What recommendations would you give to someone considering this product?
Hootsuite streamlines and expedites social media marketing across various social media platforms, including Facebook, Twitter, Instagram, Pinterest, etc. Hootsuite is undoubtedly a powerful software that allowed me to log into all other platforms with only one log in to this program. I can administer and organize all my social media accounts using Hootsuite from one location.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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