Hootsuite Logo Award Winner Product Badge
Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
9.0 /10
CX Score
9.1 /10
Category
Hootsuite
9.0 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Enterprise category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

4% Negative
7% Neutral
89% Positive

Pros

  • Efficient Service
  • Fair
  • Acts with Integrity
  • Enables Productivity

Feature Ratings

Average 86

Social Media Channel Integration Inbound

90

Social Media Channel Integration Outbound

88

Social Moderation and Workflow Management

88

Social Asset Management

88

Dashboards and Visualization

87

Campaign Execution

87

Social Response Management

86

Social Post Archival

86

Contextual Analysis

84

Trend Analysis

83

Sentiment Analysis

83

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Ease of Data Integration

85

Ease of IT Administration

85

Vendor Support

85

Quality of Features

85

Availability and Quality of Training

84

Ease of Customization

84

Breadth of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Hootsuite Reviews

Amie W.

  • Role: Public Sector
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

The best tool for managing social media.

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

One place to manage a sizable number of social media accounts is Hootsuite. It's the best choice since it gives us the convenience of scheduling posts, participating in conversations, and keeping track of our social media success while giving us the tools we need to expand our businesses. Preparing and scheduling for managing or organizing social media regularly has always been challenging.

What is your favorite aspect of this product?

The favorite aspect of this software is the capability to follow Twitter talks. The ability to use this tool for Twitter and Twitter Chats is one of the most valuable aspects of this tool. I am very floored by what Hootsuite has to offer in the plan. My favorite Hootsuite feature is Streams. It provides a useful analytics function that collects all our instant text messages, recommendations, and reactions in one location.

What do you dislike most about this product?

Sometimes one of the decks will become disconnected. However, this is a simple cure. It is unpleasant when the app lags occasionally. Hootsuite should enhance the integration of tags, in my opinion. Sometimes you won't know exactly how your article will appear until it is published due to the interface's complexity.

What recommendations would you give to someone considering this product?

The user experience (UX) is excellent, with a simple interface that makes it easy to post and schedule your content while using an automation tool to reach your audience when they are online. It creates highly customizable and insightful analytics that are good enough to deliver automatically to clients or consumers. Any problem can be addressed by the team.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Edith S.

  • Role: Human Resources
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

An efficient and reliable tool for programming.

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

One of the fastest-evolving pieces of software is Hootsuite, which enables users to run social media networks worldwide and connect all businesses on the planet through its platform. It is a beautiful tool that allows us to rapidly and smoothly schedule publications on different social platforms; it's an excellent online remedy for social media planning. It has helped a variety of organizations establish their brands.

What is your favorite aspect of this product?

The most attractive feature is that it enables us to increase the effectiveness of our content and campaigns, measure and assess audience interaction on social media platforms, and grasp audience participation at every point of the customer journey. I forgot to spend so much time switching between applications. They have a user-friendly interface, strong publishing capabilities that are simple to use, and the option to collaborate in real-time with your team members when creating and scheduling posts to various social networks.

What do you dislike most about this product?

We don't like the mobile application. I hope they improve it and expand its reporting capabilities because they lack the intelligence to produce better results than native social network reports, which negates any of the benefits of using them. You should subscribe to the more expensive plan if you oversee multiple accounts.

What recommendations would you give to someone considering this product?

Hootsuite streamlines and expedites social media marketing across various social media platforms, including Facebook, Twitter, Instagram, Pinterest, etc. Hootsuite is undoubtedly a powerful software that allowed me to log into all other platforms with only one log in to this program. I can administer and organize all my social media accounts using Hootsuite from one location.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Emily N.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"Great system for managing social media"

Likeliness to Recommend

7 /10

What differentiates Hootsuite from other similar products?

Its simplicity sets it apart from competing tools, and it works smoothly with every major social network.

What is your favorite aspect of this product?

Hootsuite is a powerful social media content management because, unlike other similar tools, it displays both the posts you are scheduling and your real timelines from the social network account. There are a lot of different social networking sites that you may easily connect to it. You can manage all of your social media accounts, including comments, without ever leaving Hootsuite. It has many more features than just a content planner.

What do you dislike most about this product?

Hootsuite is a lot to take in, to be perfectly honest. Maybe it's because all I wanted was a way to manage my social media accounts like Facebook, Instagram, and Twitter and submit content to them on a regular basis. As a result of my insufficient utilization, I had to discontinue utilizing Hootsuite.

What recommendations would you give to someone considering this product?

Hootsuite comes highly recommended by me due to its extensive range of social media management tools and wealth of analytical features.

Pros

  • Performance Enhancing
  • Unique Features
  • Efficient Service
  • Effective Service

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