
What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Trustworthy
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Post Archival
Social Response Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Customization
Also Featured in...
Hootsuite Reviews
Alex T.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Sep 2022
Allows you to create posts efficiently
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite is wonderful and simple to use, and it allows you to schedule posts across many networks. It helps me save time by allowing me to prepare social media posts in advance and schedule them, rather than posting them live every day. I appreciate that you may adjust your 'dashboard' to better monitor the responses to and mentions of your own postings by other users.
What is your favorite aspect of this product?
In the event that you need to make a modification to the time or date of a scheduled post, you may do it quickly and easily. In addition to corporate pages, LinkedIn should also allow users to tag individual profiles. If you have any questions, the built-in chat support is a great resource.
What do you dislike most about this product?
Occasional video post failures, a low cap on planned posts, and the inability to connect more than a few of social network accounts are all downsides of the free tier.
What recommendations would you give to someone considering this product?
Hootsuite's insights on the optimal posting times and dates for each platform are invaluable. To save time, we can now focus on creating unique material for each social media network rather to simply reposting what we've already published elsewhere.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Effective Service
Please tell us why you think this review should be flagged.
Cory A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2022
Great tool for social media monitoring
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
The dashboard for social media monitoring is a great feature. The ability to monitor keywords, #s and your mentions is great to stay on top of your online presence.
What is your favorite aspect of this product?
The ability to set up feeds for various social media platforms in one place is great. Hootsuite provides a great dashboard with great customization for social media monitoring.
What do you dislike most about this product?
Not the best experience for scheduling social media posts. Found other products such as Hey Orca to be miles ahead.
What recommendations would you give to someone considering this product?
Great for social media monitoring to so great for content creation and scheduling.
Pros
- Caring
- Client Friendly Policies
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
Steve O.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Wow, I think I like it too much!
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite has helped me to efficiently and smoothly plan and publish content in different social networks, make a detailed follow up of what is published, get more followers because the account keeps actively posting and has facilitated the interaction with the followers of each of the accounts under management. I find it very convenient and advantageous to use this tool in my day to day life to manage multiple accounts of my own and of several clients without neglecting details and without incurring in setbacks in the publication of content.
What is your favorite aspect of this product?
I like Hootsuite because it helps me better manage posts intended for my social platforms and my clients' posts in one place. It's a great time saver and everything is kept up to date. I like how simple its user interface is and being able to see what has been posted and what is about to be posted when I want to. The scheduling of social media posts helps me work in a more organized and efficient way, it's what I find most appealing about using Hootsuite in my day to day life.
What do you dislike most about this product?
The free version has many limitations, it even has few platform connections, which forces users to purchase the paid version to acquire more and better features.
What recommendations would you give to someone considering this product?
Highly recommended for individual social media managers or groups with a not too exaggerated number of accounts due to the platform having some limitations and the more feature-loaded plans like Enterprise being much more expensive.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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