Hootsuite Logo Award Winner Product Badge
Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
9.0 /10
CX Score
9.1 /10
Category
Hootsuite
9.0 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Enterprise category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

5% Negative
6% Neutral
89% Positive

Pros

  • Respectful
  • Trustworthy
  • Efficient Service
  • Saves Time

Feature Ratings

Average 86

Social Media Channel Integration Inbound

89

Social Moderation and Workflow Management

88

Social Media Channel Integration Outbound

88

Campaign Execution

88

Social Asset Management

87

Dashboards and Visualization

87

Social Post Archival

87

Social Response Management

86

Trend Analysis

84

Contextual Analysis

84

Sentiment Analysis

84

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Business Value Created

87

Ease of IT Administration

86

Availability and Quality of Training

86

Vendor Support

85

Quality of Features

85

Ease of Data Integration

85

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Ease of Customization

83

Hootsuite Reviews

Alex T.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Allows you to create posts efficiently

Likeliness to Recommend

8 /10

What differentiates Hootsuite from other similar products?

Hootsuite is wonderful and simple to use, and it allows you to schedule posts across many networks. It helps me save time by allowing me to prepare social media posts in advance and schedule them, rather than posting them live every day. I appreciate that you may adjust your 'dashboard' to better monitor the responses to and mentions of your own postings by other users.

What is your favorite aspect of this product?

In the event that you need to make a modification to the time or date of a scheduled post, you may do it quickly and easily. In addition to corporate pages, LinkedIn should also allow users to tag individual profiles. If you have any questions, the built-in chat support is a great resource.

What do you dislike most about this product?

Occasional video post failures, a low cap on planned posts, and the inability to connect more than a few of social network accounts are all downsides of the free tier.

What recommendations would you give to someone considering this product?

Hootsuite's insights on the optimal posting times and dates for each platform are invaluable. To save time, we can now focus on creating unique material for each social media network rather to simply reposting what we've already published elsewhere.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Effective Service

Cory A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Great tool for social media monitoring

Likeliness to Recommend

7 /10

What differentiates Hootsuite from other similar products?

The dashboard for social media monitoring is a great feature. The ability to monitor keywords, #s and your mentions is great to stay on top of your online presence.

What is your favorite aspect of this product?

The ability to set up feeds for various social media platforms in one place is great. Hootsuite provides a great dashboard with great customization for social media monitoring.

What do you dislike most about this product?

Not the best experience for scheduling social media posts. Found other products such as Hey Orca to be miles ahead.

What recommendations would you give to someone considering this product?

Great for social media monitoring to so great for content creation and scheduling.

Pros

  • Caring
  • Client Friendly Policies
  • Helps Innovate
  • Continually Improving Product

Steve O.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Wow, I think I like it too much!

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

Hootsuite has helped me to efficiently and smoothly plan and publish content in different social networks, make a detailed follow up of what is published, get more followers because the account keeps actively posting and has facilitated the interaction with the followers of each of the accounts under management. I find it very convenient and advantageous to use this tool in my day to day life to manage multiple accounts of my own and of several clients without neglecting details and without incurring in setbacks in the publication of content.

What is your favorite aspect of this product?

I like Hootsuite because it helps me better manage posts intended for my social platforms and my clients' posts in one place. It's a great time saver and everything is kept up to date. I like how simple its user interface is and being able to see what has been posted and what is about to be posted when I want to. The scheduling of social media posts helps me work in a more organized and efficient way, it's what I find most appealing about using Hootsuite in my day to day life.

What do you dislike most about this product?

The free version has many limitations, it even has few platform connections, which forces users to purchase the paid version to acquire more and better features.

What recommendations would you give to someone considering this product?

Highly recommended for individual social media managers or groups with a not too exaggerated number of accounts due to the platform having some limitations and the more feature-loaded plans like Enterprise being much more expensive.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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