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Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
9.0 /10
CX Score
9.1 /10
Category
Hootsuite
9.0 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Enterprise category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

5% Negative
6% Neutral
89% Positive

Pros

  • Respectful
  • Trustworthy
  • Efficient Service
  • Saves Time

Feature Ratings

Average 86

Social Media Channel Integration Inbound

89

Social Moderation and Workflow Management

88

Social Media Channel Integration Outbound

88

Campaign Execution

88

Social Asset Management

87

Dashboards and Visualization

87

Social Post Archival

87

Social Response Management

86

Trend Analysis

84

Contextual Analysis

84

Sentiment Analysis

84

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Business Value Created

87

Ease of IT Administration

86

Availability and Quality of Training

86

Vendor Support

85

Quality of Features

85

Ease of Data Integration

85

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Ease of Customization

83

Hootsuite Reviews

Horst M.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

"A friendly tool for social media management."

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

It is easy to navigate through the platform. It has enabled us to schedule our content and share posts on different platforms in a very smart and organized way. Moreover, the customer service team is very rapid and quickly responds to any sort of query that we have. It helps us in the completion of our tasks without taking a lot of time. It has allowed us to pre-plan our campaigns and posts.

What is your favorite aspect of this product?

With Hootsuite Social, we have been able to pre-plan our campaigns and save valuable time. When we are dealing with multiple clients at the same time, Hootsuite social media management allows us to plan the tasks for each client and share the content across multiple platforms in a single go. We no more need to wander across each social media platform. It has also taken away our worries about keeping an eye on analytics. In short, we feel like this tool has empowered us with supernatural abilities.

What do you dislike most about this product?

One of the shortcomings that we have come across is that it does not allows us to schedule videos on Instagram in the form of reels. Also, sometimes it fails to integrate the ability to resize pictures across multiple platforms. This results in individual scheduling and resizing of the posts. Occasionally, we need to tag certain partners or specific employees but even in case they are linked with us, for example, if they are following us, we still cannot tag them. So, we need to post directly.

What recommendations would you give to someone considering this product?

In case you are looking for a good package to complete all your marketing needs, Hootsuite social media management is a good platform. It possesses a visually appealing and very decent layout. It will reduce your workload manifold. But I will suggest you take maximum benefit from their webinars and other educational offerings so that you can achieve maximum output from your membership.

Pros

  • Effective Service
  • Saves Time
  • Fair
  • Acts with Integrity

Preetika T.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Likeliness to Recommend

8 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Includes Product Enhancements
  • Appreciates Incumbent Status

Haroer C.

  • Role: Industry Specific Role
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

An Effective Management Tool

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

Hootsuite also shows the character limit for each social media, so it will alert us if we go over. Through content sharing and real-time communication, its collaborative features enable our marketing teams to quickly design campaigns and fill content gaps. By measuring the effectiveness across all our company brands, we can quickly provide personalized reports that demonstrate the impact on our business results.

What is your favorite aspect of this product?

With the help of Hootsuite, we can produce interactive and engaging content from a single user-friendly admin and distribute it to customers across several platforms. Like their reliable and user-friendly product, the support community is helpful. The scalability, agility, and customizing choices of this convinced me to switch. We can simply share customized reports across teams and use them to gain deep insights into performance thanks to its customization features.

What do you dislike most about this product?

I wish I could download draught posts to show clients, and receiving approval only lets you export to a CSV file, which is ineffective when clients need to see how their photographs and links will appear. I hope to see a comparable feature added to this application in the near future.

What recommendations would you give to someone considering this product?

The ability to collaborate in real-time with team members and assign permissions with my organization and with/for clients for seamless access and maximum monitoring are features I like about their user-friendly interface with powerful publishing tools. I also like the profound insights we can learn from their in-depth analysis.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Unique Features
  • Effective Service

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