What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Fair
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Asset Management
Dashboards and Visualization
Campaign Execution
Social Response Management
Social Post Archival
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Vendor Support
Quality of Features
Availability and Quality of Training
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
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Hootsuite Reviews
Preetika T.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Includes Product Enhancements
- Appreciates Incumbent Status
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Haroer C.
- Role: Industry Specific Role
- Industry: Energy
- Involvement: End User of Application
Submitted Jun 2022
An Effective Management Tool
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite also shows the character limit for each social media, so it will alert us if we go over. Through content sharing and real-time communication, its collaborative features enable our marketing teams to quickly design campaigns and fill content gaps. By measuring the effectiveness across all our company brands, we can quickly provide personalized reports that demonstrate the impact on our business results.
What is your favorite aspect of this product?
With the help of Hootsuite, we can produce interactive and engaging content from a single user-friendly admin and distribute it to customers across several platforms. Like their reliable and user-friendly product, the support community is helpful. The scalability, agility, and customizing choices of this convinced me to switch. We can simply share customized reports across teams and use them to gain deep insights into performance thanks to its customization features.
What do you dislike most about this product?
I wish I could download draught posts to show clients, and receiving approval only lets you export to a CSV file, which is ineffective when clients need to see how their photographs and links will appear. I hope to see a comparable feature added to this application in the near future.
What recommendations would you give to someone considering this product?
The ability to collaborate in real-time with team members and assign permissions with my organization and with/for clients for seamless access and maximum monitoring are features I like about their user-friendly interface with powerful publishing tools. I also like the profound insights we can learn from their in-depth analysis.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Effective Service
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Brooke K.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2022
I recommend the program, it is excellent
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite differs from other programs because of its price, it is much cheaper, the program is not very expensive.
What is your favorite aspect of this product?
The best thing is being able to manage and distribute content across a wide variety of platforms. The preparation of a content schedule for the future and the development of a strategy based on the content schedule are two of the other most important aspects.
What do you dislike most about this product?
It is a wonderful concept to utilize Hootsuite to publish the content that has already been developed by your team on social media; however, it does not have a library of pre-made templates that can be used to generate fresh ideas for content.
What recommendations would you give to someone considering this product?
Take a shot at it! Don't attempt to accomplish everything on your own whether you run a business, work for a corporation, or create your own. With this platform, you'll be able to grow your company at a far quicker rate than ever before.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
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