
What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Trustworthy
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Post Archival
Social Response Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Customization
Also Featured in...
Hootsuite Reviews

Sarah A.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2022
An amazing platform to use
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
We have been using Hootsuite for almost 3-4 years and we have never missed a post since then. In dealing with different clients, Hootsuite has helped a lot in planning the work for each of the clients and sharing the content on different platforms. Due to super able Hootsuite, I feel like a super being. It surely has the potential to boost business efficiencies.
What is your favorite aspect of this product?
The platform is pretty simple to navigate through. Scheduling content has become much easier and posts can be shared on all social media handles in a very controlled and ordered manner. The customer support team also provides prompt feedback on every problem that is faced by us. It is very much easy to use and one can handle multiple handles very effortlessly.
What do you dislike most about this product?
It would be great if a feature could deliver reports about social media stats on a monthly or weekly based, whatever suits the user. Engagement strategies, if provided by the platform would be of great help to improve posts for the future. The content library has also room for improvement.
What recommendations would you give to someone considering this product?
If you are sick of sharing content on many different sites, it would be worth going for a premium because it allows you to connect more than 2 accounts. Having said that, it would be good to attend some webinars to learn more about the tricks and be a cool social media manager.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
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Ae-Cha S.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2022
Hootsuite Social Media Management Enterprise
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite is helpful because every one of your posts, video, and answers are on the whole on our dashboard. Having a few clients is simple through Hootsuite. The organization was new to involving web-based entertainment for the individual brand, and they couldn't get the stream expected to succeed. At the point when you pursue Hootsuite, they let you know that it is useable for all friendly stages, yet that isn't correct I found. For instance, assuming Hootsuite is utilized for business, one of the most outstanding social stages is LinkedIn, so when we figured out that Hootsuite couldn't uphold LinkedIn posts and reports.
What is your favorite aspect of this product?
I like that it is so natural to plan a post and the UX/UI is generally excellent. It's worked on over the long run A ton of different contenders do exclude story postings for Instagram and there are many incorporations with all virtual entertainment stages so it's one of the most outstanding online entertainment the executive’s devices out there.
What do you dislike most about this product?
The way that main the free/fundamental record just permits 2 web-based entertainment accounts. I wish there was a degree to stretch out this as I might want to add no less than a couple of more records on there however the paid records or premium records are excessively costly for me to bear particularly as a beginning phase startup.
What recommendations would you give to someone considering this product?
Hold all your web-based entertainment together in one spot with posts shared across all arrangements at the press of a button. Amazing platform for planning virtual entertainment content and sharing organization updates and items. Less easy to understand for bigger posts that don't pass across each SM platform driving on to a limited quantity of altering that might cheapen the first satisfied.
Pros
- Performance Enhancing
- Inspires Innovation
- Caring
- Client Friendly Policies
Please tell us why you think this review should be flagged.
Carlos B.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted May 2022
Administration and management of social networks
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It is a little more expensive than other similar tools, I would like it to be adapted to smaller companies, and could be more accessible, since its use is really representative for our labor management and commercial impulse.
What is your favorite aspect of this product?
The use of Hootsuite has been very useful for us to converge all our work in one place, it makes it much easier for us to be able to visualize the interactions of our social networks on a single platform and manage time and publications correctly, all always in a efficient. We manage Facebook and Instragram, interact with our clients, promote our brand, generate traffic and build trust thanks to better marketing management. It has a comfortable and active interface, easy to use. In addition to this, it offers training for learning on a scale, which helps us to improve our work and make our day-to-day management much easier.
What do you dislike most about this product?
It has happened to me a few times that Hootsuite throws errors when we try to upload scheduled posts, which is quite tedious and requires me to manually enter my Instagram or Facebook and do it myself, which ends up being a bit more of the same and ends losing its purpose.
What recommendations would you give to someone considering this product?
Achieve great measures of management of social networks, marketing and interaction with clients, in addition to achieving a comfortable and integrated work. I recommend Hootsuite so that you enter a different level and can achieve a much broader interaction with each of your clients.
Pros
- Continually Improving Product
- Trustworthy
- Respectful
- Fair
Please tell us why you think this review should be flagged.
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