What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Fair
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Asset Management
Dashboards and Visualization
Campaign Execution
Social Response Management
Social Post Archival
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Vendor Support
Quality of Features
Availability and Quality of Training
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
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Hootsuite Reviews
Raidelyn P.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jun 2022
"Best-in-class platform for managing social media!
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite has many tools and is easy to use.
What is your favorite aspect of this product?
Hootsuite pro is a lifesaver for every marketer. Use their content-creation tools to share all of your key material on social media (particularly on Facebook, Instagram, and Twitter). Using the calendar view, it is simple to plan and schedule postings. Only 5 posts are allowed in the free edition, therefore becoming pro is a good idea. We also like the flexibility to republish material across several platforms.
What do you dislike most about this product?
There are times when the additional cost of going professional is worth it, but it's difficult to justify if you're a little company. We don't have any tools that we don't like, regardless of their price.
What recommendations would you give to someone considering this product?
It's one of the more affordable scheduling tools, but it's well worth the savings in time it provides. Twitter and Facebook both provide free scheduling options, but they're two separate platforms (and Facebook Business is a nightmare to try and post content on these days). Instagram has also been included as a scheduling option in the previous couple years.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
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Chris J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
Great free option for small businesses.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Forced to Use Owly Short Links.
What is your favorite aspect of this product?
The layout is unique and helpful.
What do you dislike most about this product?
Expensive Custom URL Shorteners.
What recommendations would you give to someone considering this product?
Consider only the free version, sadly it is significantly handicapped.
Pros
- Enables Productivity
- Continually Improving Product
- Performance Enhancing
- Unique Features
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Sarah A.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2022
An amazing platform to use
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
We have been using Hootsuite for almost 3-4 years and we have never missed a post since then. In dealing with different clients, Hootsuite has helped a lot in planning the work for each of the clients and sharing the content on different platforms. Due to super able Hootsuite, I feel like a super being. It surely has the potential to boost business efficiencies.
What is your favorite aspect of this product?
The platform is pretty simple to navigate through. Scheduling content has become much easier and posts can be shared on all social media handles in a very controlled and ordered manner. The customer support team also provides prompt feedback on every problem that is faced by us. It is very much easy to use and one can handle multiple handles very effortlessly.
What do you dislike most about this product?
It would be great if a feature could deliver reports about social media stats on a monthly or weekly based, whatever suits the user. Engagement strategies, if provided by the platform would be of great help to improve posts for the future. The content library has also room for improvement.
What recommendations would you give to someone considering this product?
If you are sick of sharing content on many different sites, it would be worth going for a premium because it allows you to connect more than 2 accounts. Having said that, it would be good to attend some webinars to learn more about the tricks and be a cool social media manager.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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