What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Trustworthy
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Post Archival
Social Response Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Customization
Also Featured in...
Hootsuite Reviews
Jason T.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2022
Hootsuite represents easy social media mastery
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Undoubtedly, the main reason why Hootsuite remains so relevant even after so many years of its launch is not only for being the pioneer platform in technology for unified management of social networks, but for all the facilities it provides when organizing all the work done by the group in a single chronology.
What is your favorite aspect of this product?
In both the short and long term hootsuite lets us work with scheduling different posts and coordinating them on social networks, so that we not only cover content, but also do it with more organization under a set schedule, which makes the work become noticeably more professional and organized.
What do you dislike most about this product?
Unfortunately hootsuite has not let us manage as many accounts as we thought, or at least, this is the case from its most economical plan, which greatly affects the management capacity of community managers of small businesses or startups, which need to constantly grow in order to establish a brand image online.
What recommendations would you give to someone considering this product?
Our main recommendation regarding Hootsuite is to exploit its group capability, as it can be used by more than one community manager at the same time, even if the same hootsuite account is being used for both, and this is ideal for large agencies that need to cover more than one social network account simultaneously.
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Caring
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Alice M.
- Role: Operations
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
There shouldn’t be a better alternative.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It has to be support. Using the Hootsuite platform alongside my teammates for two years and I am continuously learning new things about social media marketing. This is all thanks to support mechanisms provided by Hootsuite for organizations such as its social media skillset classes, from where I and my teammates have learnt a lot.
What is your favorite aspect of this product?
The quality of support which Hootsuite makes available to us, why running and managing marketing activities on multiple social platforms, is what I have found most inspiring.
What do you dislike most about this product?
We sometimes notice differences in analytical data, provided by Hootsuite and that provided by social media platforms. While the differences in data are usually minor, it is a source of curiosity.
What recommendations would you give to someone considering this product?
I think it depends com the need of the intending organization. However, Hootsuite takes care of three key aspects of social media management for my organization - engagement, activity effectiveness measurement, and training.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Stephen H.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2022
fantastic Social media manager
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
user friendly beyond standard
What is your favorite aspect of this product?
content planner
What do you dislike most about this product?
price for higher end package
What recommendations would you give to someone considering this product?
if you have several platforms and a marketing team it’s a no brainier
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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