What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Fair
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Asset Management
Dashboards and Visualization
Campaign Execution
Social Response Management
Social Post Archival
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Vendor Support
Quality of Features
Availability and Quality of Training
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Also Featured in...
Hootsuite Reviews
Alice M.
- Role: Operations
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
There shouldn’t be a better alternative.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It has to be support. Using the Hootsuite platform alongside my teammates for two years and I am continuously learning new things about social media marketing. This is all thanks to support mechanisms provided by Hootsuite for organizations such as its social media skillset classes, from where I and my teammates have learnt a lot.
What is your favorite aspect of this product?
The quality of support which Hootsuite makes available to us, why running and managing marketing activities on multiple social platforms, is what I have found most inspiring.
What do you dislike most about this product?
We sometimes notice differences in analytical data, provided by Hootsuite and that provided by social media platforms. While the differences in data are usually minor, it is a source of curiosity.
What recommendations would you give to someone considering this product?
I think it depends com the need of the intending organization. However, Hootsuite takes care of three key aspects of social media management for my organization - engagement, activity effectiveness measurement, and training.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Stephen H.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2022
fantastic Social media manager
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
user friendly beyond standard
What is your favorite aspect of this product?
content planner
What do you dislike most about this product?
price for higher end package
What recommendations would you give to someone considering this product?
if you have several platforms and a marketing team it’s a no brainier
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
- Role: C-Level
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Dec 2021
User friendly and excellent time saver.
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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