What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Trustworthy
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Post Archival
Social Response Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Customization
Also Featured in...
Hootsuite Reviews
Ivan B.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Dec 2021
Fantastic product!"
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
The ease of optimizing reports
What is your favorite aspect of this product?
Integration with metrics and reports
What do you dislike most about this product?
Nothing Fantastic product!"
What recommendations would you give to someone considering this product?
Request a demo from the Hootsuite team
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Daljeet S.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Dec 2021
Perfectly integrates with social media platforms
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite social media tool is easy to use and integrates with all social media platforms. Great social media automation tool
What is your favorite aspect of this product?
One tool from where I can manage, post and schedule all my social media content
What do you dislike most about this product?
Nothing as such. The platform is highly optimised
What recommendations would you give to someone considering this product?
Go for it, hootsuite is a must have software for social media content management
Pros
- Helps Innovate
- Transparent
- Continually Improving Product
- Reliable
Please tell us why you think this review should be flagged.
Julia P.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Initial Implementation
Submitted Dec 2021
A bit expensive and not very intuitive - yet
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Pricing varies, some software centralise post scheduling, whilst hootsuite focuses timelines - this is particularly helpful when looking to cut down hours and streamlining marketing processes for smaller companies. As it's a bigger company it does have more features such as bigger analytics and more compatible third party apps.
What is your favorite aspect of this product?
It's been great being able to manage all my social media platforms in one place with ease. It has saved company time by scheduling posts in advance and planning my marketing ahead of schedule. Being able to view already posted content, scheduled content on the same platform is great and a helpful marketing tool.
What do you dislike most about this product?
High price and limited features, they are always looking to improve, no free plan option as of recent so no opportunity to trial this out (for new customers)
What recommendations would you give to someone considering this product?
Browse and compare features between various software before deciding if this is the right product
Pros
- Efficient Service
- Unique Features
- Caring
- Respectful
Cons
- Slower Product Innovation
- Less Productive
Please tell us why you think this review should be flagged.
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