What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Trustworthy
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Post Archival
Social Response Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Customization
Also Featured in...
Hootsuite Reviews
Harjeet K.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Nov 2021
Perfect tool for Social Media Management
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite management enterprise is better than alll other similar products because it's highly user friendly, easy to use and intergates with all social media mediums
What is your favorite aspect of this product?
It is extremely easy to use and user friendly. That is the best part of this product
What do you dislike most about this product?
I dislike nothing. I am using it from past 3 years and it is improvising on its issues and bugs always. A highly optimized SMM tool
What recommendations would you give to someone considering this product?
Try it to feel the difference and ease in managing SM handles
Pros
- Enables Productivity
- Efficient Service
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
Jawahar A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Nov 2021
Highly recommended tool to manage SNS accounts
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
We were able to administer SNS in a uniform way while significantly reducing operational hours. Furthermore, if the scheduled posting day fell on a weekend or holiday, I was required to publish from home. Hootsuite's reserved publishing function addresses these problems. I used to publish to three SNS accounts from each service, Facebook, Twitter, and Instagram, but I've saved a lot of time now that I can duplicate the post in Hootsuite and utilize it. By centrally managing various SNS accounts, you can monitor posting history and scheduled posts in a single list, ensuring that you never forget to publish.
What is your favorite aspect of this product?
There are several types of SNS centralized management software, but there are also numerous types of SNSs that can be handled, and it is amazing that it supports almost all SNSs. The user interface's simplicity is a factor, yet it is a good tool that is perfect for centralized management. I publish an event with a certain date, such as "day," around ten times a year, and I had to post it on that day before Hootsuite, so there was the pressure of not forgetting.
What do you dislike most about this product?
If you use it for business, you may upgrade to a premium subscription, however I believe the cost-performance is somewhat superior. Due to the pricing plan, many administrators are unable to use it. There are no difficulties with performance.
What recommendations would you give to someone considering this product?
It will be software for organizations that utilize a big number of social media platforms with a single point of contact, as I previously indicated. SNS administration has been centralized. The disclosure of the reserve, which was simply to please these two, significantly reduced the corporate expenditure. It is great for companies who have a single point of contact and a high number of SNS. It is useful since no SNS application or web browser is required for access, and the check can be conducted quickly.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Diana K.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2021
Adds efficiency to social media management.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite leads the race , when it comes to real-time social media engagement with trends, customer contents (post, tweets etc), customer messages etc With added benefits of the Hootsuite chatbot, we are able to respond to engage customers as quickly as possible.
What is your favorite aspect of this product?
The ability to track and manage audience insight in real-time.
What do you dislike most about this product?
Hootsuite lack of support for newer social media platforms , such as Tik-tok does limit our digital marketing plans.
What recommendations would you give to someone considering this product?
Hootsuite is easily my number one software for efficient social media management. However, its lack of support for platforms like Tiktok is a major grey area for me.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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