
What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Trustworthy
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Post Archival
Social Response Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Customization
Also Featured in...
Hootsuite Reviews

Sandy F.
- Role: Industry Specific Role
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Aug 2021
Social media management tool across our company
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
I have no experience from Hootsuite Social Media Management Enterprise similar platform
What is your favorite aspect of this product?
It has flexible user interface that is easy to work with and integrate with our social media accounts. The platform interface has self-service dashboard that enables our customers to have self selection choice when ordering their products.
What do you dislike most about this product?
I have not experienced any drawback from the performance of this great product.
What recommendations would you give to someone considering this product?
I highly recommend this platform for excellent social media management platforms.
Pros
- Unique Features
- Inspires Innovation
- Caring
- Saves Time
Please tell us why you think this review should be flagged.

Alex C.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
Exceptional way to carry your social networks
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
To know how other types of platforms work very similar to Hootsuite social media management enterprise and it is really worth using this platform because it is a very fast, easy-to-use platform, quite understandable, one of the best in the market because it has a lot of experience apart, it is very intuitive and this is something that we cannot do with other platforms because many times they are not trained for the work that they are really dedicated to doing, sometimes they make mistakes and waste a lot of time and a possible audience that really is the important one
What is your favorite aspect of this product?
What I like most about the service is how cheap the technical support is, it is quite attentive, it knows how to solve the problems that we have as a user and that is something that really must be given importance because I know the value that one has as a user to the company for Therefore, always use this service because Hootsuite social media management enterprise has earned the reputation of having one of the best platforms in the world apart from its prices They are totally accessible and that is why I will always prefer to use it before another platform that I really do not know
What do you dislike most about this product?
This service is not the best, it is kept to a standard totally for me it is one of the best among a long list of companies that do the same there are some failures as in all platforms sometimes it is slow sometimes it falls sometimes not public at the moment that one indicates, sometimes some publications are also duplicated And this is something a bit annoying because it tends to delay not because we must use it and check it every so often to be able to continue publishing in the way that we really do
What recommendations would you give to someone considering this product?
The most important thing to highlight about this platform is that being potentially able to save me waiting time to schedule publications, it seems to me a super platform that really appreciates my time and therefore I highly value your work, so I recommend at least trying it for the first time. time and then decide whether to continue in it or leave it, I do not regret having used it for still I continue to use it whenever I can and need it. highly recommended as their technical support is also very friendly
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.

David P.
- Role: Industry Specific Role
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Aug 2021
Best social media management platform
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
This is great platform that ensures that all social media platforms are well coordinated.
What is your favorite aspect of this product?
It has excellent user interface that is easy to learn how it operates. Our advertisement team is able to send and track our ads when they publish them to our social media tools.
What do you dislike most about this product?
I have nothing to dislike from the performance of this great platform.
What recommendations would you give to someone considering this product?
I highly recommend this platform to any company to excellent management of Social media tools.
Pros
- Helps Innovate
- Efficient Service
- Inspires Innovation
- Fair
Please tell us why you think this review should be flagged.
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