
What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Trustworthy
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Post Archival
Social Response Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Customization
Also Featured in...
Hootsuite Reviews

Nicolas F.
- Role: C-Level
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Jul 2021
The Perfect Tools For Social Media Management
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite Social Media Management made a difference for us at a time where we had to publish multiple contents daily on various social media accounts. This proved to be a cumbersome task. Thanks to HootSuite Enterprise, we manage to schedule not only one day but a whole week of publication from one single dashboard.
What is your favorite aspect of this product?
One of the best thing is to be able to visualize how a publication would actually appear on each social media network, even before it is published. This proves to be very useful in terms of meeting corporate guidelines and high quality publications.
What do you dislike most about this product?
Let's be honest. The pricing is a little high, despite the functionalities being amazing.
What recommendations would you give to someone considering this product?
If you are losing a lot of time publishing one by one your publications on each social network and if you are really aiming at taking your social media game to the next level and boost your sales, visibility and profit, then I definitely recommend trying.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

George U.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2021
Unbeatable way to schedule posts
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
I have been using this platform for a long time and it is one of the most original and easy to understand, also very easy to use, establishing how many posts and how many hours between each one is very interesting but since there are others and they do not have good Hootsuite Social Media Management Enterprise took over the medium and has achieved great things that make our work easier as the days go by.
What is your favorite aspect of this product?
Since I knew that I could program multiple publications, I have not stopped using it and recommending it, because it is very safe and easy to use, it makes it easier for me to not have to spend all day publishing one by one but I do it in advance and so I can Publish at the right time, having a way of concentrating the visits in better conditions, because before, if it was not done on time, it would cause loss of customers and money.
What do you dislike most about this product?
What I like the least are the high plans, I suppose that if it is worth paying a little more for the benefits offered by the platform, I just think that they could lower the costs a bit so that they even get more clients willing to spend more money on the platform. platform for better things, but in my case I see it a little high for my taste, but it is my opinion, I still consider it one of the best platform in the world when it comes to managing social networks automatically.
What recommendations would you give to someone considering this product?
If you want to have a social network with automated movement and prepared in advance and time, it is best to use Hootsuite, it has time in the business and a technical support that is quite accepting and knows how to solve the doubts and questions that we have at the moment, also a nice design website that may need to change soon, but that is not necessary because their service is still excellent. it is worth inventing on this website.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Effective Service
Please tell us why you think this review should be flagged.

Camilo H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2021
A great help in Social Media strategy
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It is the only Social Media Management software i use, and i think is the most famous
What is your favorite aspect of this product?
How i can schedule all week posts! It saves me a lot of time
What do you dislike most about this product?
In LinkedIn you can´t program a slide post
What recommendations would you give to someone considering this product?
To use it! Save time you waste posting manually
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.
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