Hootsuite Logo Award Winner Product Badge
Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
9.0 /10
CX Score
9.1 /10
Category
Hootsuite
9.0 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Enterprise category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

5% Negative
6% Neutral
89% Positive

Pros

  • Respectful
  • Trustworthy
  • Efficient Service
  • Saves Time

Feature Ratings

Average 86

Social Media Channel Integration Inbound

89

Social Moderation and Workflow Management

88

Social Media Channel Integration Outbound

88

Campaign Execution

88

Social Asset Management

87

Dashboards and Visualization

87

Social Post Archival

87

Social Response Management

86

Trend Analysis

84

Contextual Analysis

84

Sentiment Analysis

84

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Business Value Created

87

Ease of IT Administration

86

Availability and Quality of Training

86

Vendor Support

85

Quality of Features

85

Ease of Data Integration

85

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Ease of Customization

83

Hootsuite Reviews

Amin L.

  • Role: C-Level
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Strategic Tool for planning, creative & execution

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

Hootsuite gives you power to visualize the competition and plan your social media presence profoundly with tools like planning, team management, workflow, creatives through canva, ads management and analytics. It also get you communicate within the app and keep check on trends and events.

What is your favorite aspect of this product?

My favorite tool was I can see all the analytics and posts at one place.

What do you dislike most about this product?

I think one of the missing part is competitor analysis to further extend.

What recommendations would you give to someone considering this product?

If you have few social media profile then Hootsuite will serve your as pro. You can plan, create, publish and monitor the social media post like a PRO

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Martha M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Amazing social media manager

Likeliness to Recommend

7 /10

What differentiates Hootsuite from other similar products?

It is the best tool for social media marketers because you plan and publish a single post on so many different platforms individually, it is very easy to upload the content and schedule each post for a full week, it also allows you to save time and plan what content will be posted every day, calendar functionality makes it easy to see what's being planned over time and identify any gaps in content scheduling, they offer a ton of free resources to help you get up to speed on the platform and the administration of social networks in general.

What is your favorite aspect of this product?

I like how I can integrate all of our social media platforms into one easy-to-use application, it's much easier when you can schedule your social media posts on one platform and that's why I love this tool, it also allows me to manage all my accounts of social networks through this integrated panel without having to continuously log into each account, I also like that you can see multiple social media platforms on one screen and that you can publish simultaneously, it also facilitates social listening instead of having to log in and manage notifications manually on each individual platform.

What do you dislike most about this product?

I do not like how more interactive content cannot be done through this tool, such as surveys, since it means that I have to move to the different platforms to do it, I believe that this action could be carried out from the platform.

What recommendations would you give to someone considering this product?

It is ideal for anyone trying to manage more than one social media account, especially if someone has a small business account in addition to all private / personal accounts, the platform is highly recommended.

Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Effective Service

Dayana N.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2021

Amazing tool for multiple channels

Likeliness to Recommend

7 /10

What differentiates Hootsuite from other similar products?

It is a powerful social media management platform for small and large companies, it can also be used to publish any type of publication well in advance thanks to its automated scheduling function, it is also very easy to load the content and schedule each publication for a week complete, we can also simply channel several publications and let Hootsuite manage them according to the established timeline, it also helps to get an overview of all the campaigns on all the networks that run during the week, it is the best tool for social media marketers because you plan and publish a single post on so many different platforms individually.

What is your favorite aspect of this product?

I love how they constantly update their service to keep up with the ever-changing social media industry, I also like being able to have multiple social media accounts and schedule content, it is another social scheduling platform that is very visual and makes the scheduling is an easy process, I also like that you can see multiple social media platforms on a single screen, I also like that it allows me to see an overview of my weekly posts that are already completed and formatted, it is one of the best options that can be found to organize and keep social networks constantly updated.

What do you dislike most about this product?

There is no calendar that really helps you see all the upcoming and past posts at a glance, I also see that most of the useful broadcasts are very much geared towards the Twitter platform, such as monitoring thematic conversations.

What recommendations would you give to someone considering this product?

It is a fantastic way to start learning more about how times could work better on your social media platforms, also this manager allows you to create posts for social networks, edit them, personalize them, schedule them, publish them and keep track, I recommend Hootsuite to all those companies that wish to improve the business image of their publications.

Pros

  • Trustworthy
  • Efficient Service
  • Transparent
  • Appreciates Incumbent Status

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