What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Trustworthy
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Post Archival
Social Response Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Customization
Also Featured in...
Hootsuite Reviews
Samson O.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2021
Fantastic product. great features. Friendly interf
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Just the first social media package used. Very user friendly
What is your favorite aspect of this product?
Integrations was smooth.
What do you dislike most about this product?
Made manual steps easier and faster.
What recommendations would you give to someone considering this product?
Good support team.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Victoria C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2021
Amazing social media manager
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It is very easy to monitor the comments section for multiple platforms, it is also very useful to be able to establish a publication schedule and be able to share it with a team if you need it, it also has its own calendar of activities at the time of creating a publication, it has also allowed track the effectiveness in real time and know the most common content that customers have seen, you can also organize and plan social locations quickly and easily, it is also very useful to monitor your account, share publications in which you are mentioned and track topics, hashtags and relevant topics with the broadcasts feature.
What is your favorite aspect of this product?
It is a powerful social media management tool for small and large businesses, it offers the ability to integrate multiple social media accounts and schedule posts to them in real time from a single dashboard, I love how they constantly update their service to keep up with the ever-changing social media industry, you can also schedule posts in advance and will be posted later, I can also manage all social media platforms using only this tool, I also like that I can instantly post updates on all my social media.
What do you dislike most about this product?
One of the things that I don't like about this platform is that it does not allow me to download draft publications, it is something that would be very useful to be able to do, there are also functionality limitations due to the available APIs, those are some of the things that I do not like this tool.
What recommendations would you give to someone considering this product?
If you want a simple analysis and an easy-to-use social media application, this is the ideal tool, it is easy to configure and can be used by people of all levels, I highly recommend it.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
Moses A.
- Role: Information Technology
- Industry: Energy
- Involvement: Business Leader or Manager
Submitted Feb 2021
Great in social media management.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite is efficient and allows simpler management of our social media platforms from one platform and ensure ethical usage of our various platforms.
What is your favorite aspect of this product?
Hootsuite has helped us build our brand through reliable management of our social media pages ensuring that we protect our market niche. It has helped us leverage on social media marketing and this is efficient in ensuring that we expand our customer base reliably. Hootsuite is affordable and this ensures that all organizations are able to use the platform reliably and thus enhance their social media standing.
What do you dislike most about this product?
Sometimes when the internet connection is poor using the platform becomes a bit difficult and unreliable.
What recommendations would you give to someone considering this product?
Hootsuite is perfect and it will help build your brand online and leverage on technology to market your products and services efficiently.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
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