What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Fair
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Asset Management
Dashboards and Visualization
Campaign Execution
Social Response Management
Social Post Archival
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Vendor Support
Quality of Features
Availability and Quality of Training
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Also Featured in...
Hootsuite Reviews
Taylor L.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Nov 2020
It is an essential tool for digital marketing
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It is simpler to use with excellent features that allow you to manage most of the social networks that currently exist. This tool drastically contributes to marketing and sales as it opens the doors to direct participation with customers, showing ways to improve services or products to boost sales.
What is your favorite aspect of this product?
It has an easy and simple configuration that can be used from managing simple social networks to larger and professional channels where you have a very large audience. With Hootsuite I have been able to plan in a personalized way what to publish within each synchronized social network in the panel, it also has a system where the dates and times of each publication can be programmed so that everything is in order and not have so much accumulated. The mobile application is very useful since it allows me to edit certain parameters of the publications and to be able to see how everything is going on the fly.
What do you dislike most about this product?
I have very few negative things about this platform, especially with the Facebook apis since it tends to not be so useful to be able to make a publication through Hootsuite since sometimes they are not made public by lowering the visits.
What recommendations would you give to someone considering this product?
With this platform, time and money are saved in account managers for marketing, automating the work process is essential for sales.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Apr 2020
Easy to use but limited capabilities
Likeliness to Recommend
Pros
- Efficient Service
- Effective Service
- Caring
- Respectful
Cons
- Commodity Features
Please tell us why you think this review should be flagged.
Helen B.
- Role: Vendor Management
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2020
Excellent Platform for managing social networks
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite is a platform for advertising on social networks in large quantities, is a company that provides all services to social networks available in the market with a variety of solutions for both small, medium and large enterprises, giving it a more universal boom compared to other platforms this is one of the most quoted in the market and provides better solutions.
What is your favorite aspect of this product?
I like its working board, it's quite dynamic and easy to use, it brings a variety of themes, and can help the publications made within the social networks, it also has a timer that allows to rotate the advertising from time to time, in all the networks that are available
What do you dislike most about this product?
It does not bring a discussion board where you can see the reactions of people who see the advertising, it is important because they are resources that allow to improve the publications and change according to the needs and tastes of people.
What recommendations would you give to someone considering this product?
My recommendations for large companies is to be able to professionally manage Hootsuite, to get all the benefits that this platform provides is something that every company or marketing staff is responsible to do, this the tool the important thing is to know how to use It
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
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