Hootsuite Logo Award Winner Product Badge
Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
9.0 /10
CX Score
9.1 /10
Category
Hootsuite
9.0 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Enterprise category

Filter By

Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

5% Negative
6% Neutral
89% Positive

Pros

  • Respectful
  • Trustworthy
  • Efficient Service
  • Saves Time

Feature Ratings

Average 86

Social Media Channel Integration Inbound

89

Social Moderation and Workflow Management

88

Social Media Channel Integration Outbound

88

Campaign Execution

88

Social Asset Management

87

Dashboards and Visualization

87

Social Post Archival

87

Social Response Management

86

Trend Analysis

84

Contextual Analysis

84

Sentiment Analysis

84

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Business Value Created

87

Ease of IT Administration

86

Availability and Quality of Training

86

Vendor Support

85

Quality of Features

85

Ease of Data Integration

85

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Ease of Customization

83

Hootsuite Reviews

Abbie W.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Fantastic Product

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

Ease of use, analytics, training and so much more

What is your favorite aspect of this product?

that they offer so many trainings and tools

What do you dislike most about this product?

there isn't anything I dont like

What recommendations would you give to someone considering this product?

Definitely do it to help keep crushing your goals and publishing content on a regular basis

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

Alberto D.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2024

A Reliable and Time-Saving Tool

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Hootsuite stands out due to its comprehensive set of features, including detailed analytics and robust scheduling capabilities, which make managing multiple social media accounts more efficient compared to other tools like Buffer.

What is your favorite aspect of this product?

My favorite aspect is the scheduling feature, which allows me to plan and automate posts for weekends, ensuring a consistent online presence without manual intervention.

What do you dislike most about this product?

There's little to dislike about Hootsuite, but if I had to mention something, it would be the learning curve for new users. It might take some time to explore and fully utilize all the features available.

What recommendations would you give to someone considering this product?

I would highly recommend Hootsuite to anyone looking for a reliable and efficient social media management tool. It’s particularly valuable for those who need to manage multiple accounts and require detailed analytics to optimize their social media strategy.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Seemaa P.

  • Role: Operations
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

Great Flexibility

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Hootsuite supports a broad range of social media platforms, from the most popular like Facebook, Twitter, Instagram, and LinkedIn, to niche networks like Pinterest and YouTube. This wide integration ensures that businesses can manage all their social media efforts from one place.

What is your favorite aspect of this product?

My favorite aspect of Hootsuite Social Media Management Enterprise is its collaboration tools. In large organizations where multiple teams need to coordinate on social media strategy, Hootsuite excels at bringing everyone together. The ability to assign tasks, set up approval workflows, and share content libraries makes it much easier for teams to work in sync, even when they're spread across different locations. This level of collaboration ensures that social media efforts are cohesive and aligned with overall business goals, which is crucial for maintaining a strong and consistent brand presence.

What do you dislike most about this product?

One thing that could be seen as a drawback of Hootsuite Social Media Management Enterprise is its pricing structure. For smaller teams or organizations with tighter budgets, the cost can be quite high, especially when adding multiple users, advanced features, and integrations. While the platform offers a lot of value in terms of functionality and support, the price point may be a barrier for some businesses, particularly if they don’t need all of the advanced features that come with the Enterprise package.

What recommendations would you give to someone considering this product?

Before committing, clearly define your social media management needs. Consider the size of your team, the number of social media accounts, and the complexity of your campaigns. Hootsuite Enterprise is designed for large teams and organizations, so make sure its advanced features align with your needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Most Popular Hootsuite Comparisons