What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceHootsuite Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Hootsuite.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Fair
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Asset Management
Dashboards and Visualization
Campaign Execution
Social Response Management
Social Post Archival
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Vendor Support
Quality of Features
Availability and Quality of Training
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Also Featured in...
Hootsuite Reviews
Kirsten C.
- Role: Industry Specific Role
- Industry: Engineering
- Involvement: End User of Application
Submitted May 2025
All-in-one social media management
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It connects better with social media platforms and customer tools.
What is your favorite aspect of this product?
The ability to manage all social media accounts from one place or platform.
What do you dislike most about this product?
Reporting customization could be more flexible.
What recommendations would you give to someone considering this product?
I would say that if you are looking for a tool to manage your social media or your company's, then it is the best choice if you ask me, and I do not know about other people's thinking about it.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Gabriel S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Aug 2024
Cost-effective and useful introductory CMS tool
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It's cheap, efficient, especially for SMBs and smaller brands, and easy to set up and utilize across various platforms. Intuitive to use. Monitoring is excellent though analysis lacks.
What is your favorite aspect of this product?
How cost-effective, easy, and intuitive it is to set up for basic content management systems.
What do you dislike most about this product?
I find the lack of high quality content and sentiment analysis alongside deeper insights the qualities I dislike most.
What recommendations would you give to someone considering this product?
If you're looking for a cheaper, easy to use and effective CMS tool for managing both outgoing or incoming social efforts as well as monitoring mentions, this is an excellent starter tool.
Pros
- Performance Enhancing
- Efficient Service
- Effective Service
- Saves Time
Please tell us why you think this review should be flagged.
Ardi S.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Feb 2024
Analytics from Hootsuite maximize social impact
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite's dashboard tracks key post metrics across Facebook, Instagram, Twitter, and LinkedIn in one place. User-friendly reports provide at-a-glance insights into engagement rates, clicks, shares, impressions, and changes in follower count over time.
What is your favorite aspect of this product?
Segmenting data by factors such as post type, content format, messaging, and target audience helps identify what resonates. An analysis revealed that infographics performed worse with C-level LinkedIn contacts than case studies. These strategic insights enable focusing on the best-performing content per channel and buyer persona.
What do you dislike most about this product?
Hootsuite's management tools allow experimenting with optimizing delivery timing to encourage more interaction. Testing an Instagram carousel on the weekend resulted in a 21% increase in engagement among key vertical followers. Hootsuite's analytics now automatically refine when and where we post.
What recommendations would you give to someone considering this product?
Hootsuite's unified analytics dashboards enable our digital marketing sales team to implement a sharply focused social plan that aligns content, messaging, and timing to audience preferences for maximum conversions. B2B brands seeking more analytical rigor around social media should highly consider using it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
