What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Saves Time
- Respectful
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Customization
Vendor Support
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Benjamin Z.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Feb 2023
Maximizing social media efficiency with Hootsuite
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Is a comprehensive and flexible tool for managing social media networks. Among its many features is the ability to schedule posts across many platforms at once, keep tabs on trending topics and hashtags, coordinate with colleagues, and assess the efficacy of individual posts in real time.
What is your favorite aspect of this product?
Utilizing Hootsuite allows users to manage all of their social media accounts from a single dashboard, saving valuable time and energy. In addition, it may be programmed to publish across many platforms simultaneously, which increases the reach of publications by making them accessible to readers at different times and in different locations.
What do you dislike most about this product?
When compared to other similar tools on the market, Hootsuite's price tag may seem steep, especially to smaller businesses or individual users. If you're just starting off with the tool, you might find the interface to be a bit complicated and confusing. However, this impression is also tied to your level of expertise and prior experience.
What recommendations would you give to someone considering this product?
Its real-time analytics feature reveals publication performance so that you can fine-tune your content strategy accordingly. Finally, it's great for businesses with a social media team because it allows multiple people to work together to manage the accounts.
Pros
- Continually Improving Product
- Enables Productivity
- Saves Time
- Security Protects
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Elena M.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Feb 2023
Good software, easy to use, has lots of features
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
The opportunity to easily collaborate between coworkers
What is your favorite aspect of this product?
The dashbooard that allows me to monitor everything that's going on the different social media channels I'm managing
What do you dislike most about this product?
It often has bugs and problemsThe ab
What recommendations would you give to someone considering this product?
Request a free trial and compare it with oser products
Pros
- Efficient Service
- Continually Improving Product
- Enables Productivity
- Respectful
Cons
- Less Reliable
- Commodity Features
- Less Effective Service
Please tell us why you think this review should be flagged.
Laura B.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
The Easiest Way to Advertise on Social Media.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite has been a great assistance to me in the past, and I owe a great debt of gratitude to them for teaching me the ins and outs of social media automation. If you need a streamlined tool, this one has been around for a while and does a lot of things well.
What is your favorite aspect of this product?
Using the app is a breeze because of how well designed it is. Perhaps the word "trello board" is now so commonplace because of how ubiquitous Trello has grown. The simple, streamlined method of pinning activities to separate boards is both intuitive and effective. Trello's "power ups" for its boards are also novel. The "Alexa" integration booster was quite useful since it let me stay in touch with my work from any room in the home as long as an Alexa was within earshot.
What do you dislike most about this product?
In my opinion, their current pricing is too high. It seems they've shifted focus to cater to corporations. I don't think their pricing structure is competitive for startups or smaller businesses. If you're on a limited budget, there are many better solutions available nowadays.
What recommendations would you give to someone considering this product?
Hootsuite is a great option for groups (or individuals) seeking a unified dashboard from which to manage their many social media profiles. Hootsuite simplifies the process of launching campaigns, monitoring their progress, following up with supporters, and more. It's not a magic bullet, though, and it won't eliminate your labor entirely. You will still need a comprehensive social media marketing strategy even with Hootsuite.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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