What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Saves Time
- Respectful
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Customization
Vendor Support
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Reviews
Emily N.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted Sep 2022
"Great system for managing social media"
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Its simplicity sets it apart from competing tools, and it works smoothly with every major social network.
What is your favorite aspect of this product?
Hootsuite is a powerful social media content management because, unlike other similar tools, it displays both the posts you are scheduling and your real timelines from the social network account. There are a lot of different social networking sites that you may easily connect to it. You can manage all of your social media accounts, including comments, without ever leaving Hootsuite. It has many more features than just a content planner.
What do you dislike most about this product?
Hootsuite is a lot to take in, to be perfectly honest. Maybe it's because all I wanted was a way to manage my social media accounts like Facebook, Instagram, and Twitter and submit content to them on a regular basis. As a result of my insufficient utilization, I had to discontinue utilizing Hootsuite.
What recommendations would you give to someone considering this product?
Hootsuite comes highly recommended by me due to its extensive range of social media management tools and wealth of analytical features.
Pros
- Performance Enhancing
- Unique Features
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Steve K.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Sep 2022
"Excellent, Simple Social Media Scheduling Tool"
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It's different from other programs because it's easy to use, has a lot of features, and has a trial version.
What is your favorite aspect of this product?
The flexibility to plan content distribution across various channels at a precise moment is what I like best about Hootsuite. Hootsuite's ability to highlight when you should publish on a given day to maximize your reach and interaction is another function I much appreciate. I really like how you can change the wording to meet the character and hashtag limits of each social networking platform. Finally, I appreciate the preview function, which shows how the content and language will appear on each social networking platform.
What do you dislike most about this product?
The one thing I don't like about Hootsuite is that you have to schedule stuff for Pinterest in a different section, which is a little difficult. Here, I'd rather upload content to Pinterest by hand.
What recommendations would you give to someone considering this product?
I recommend the program because compared to other tools, it's not too expensive. It's a good choice if you want to schedule simple posts on a tight budget.
Pros
- Continually Improving Product
- Trustworthy
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Karley D.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Sep 2022
"Hootsuite is easy to use and very effective."
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It's better to other applications since it makes integrating and managing columns simple while also being user-friendly, easy, and powerful.
What is your favorite aspect of this product?
It's amazing that you just need one hub to upload content across platforms and social media, and that you can track all of your performance data in one place. A simple, adaptable, and user-friendly platform for organizing and posting content across many social networks. Superior social media marketing management software is simple to send and set up, integrates with other applications and customer relationship management tools, and monitors engagement ratings across several platforms.
What do you dislike most about this product?
The layout of Hootsuite's menus and buttons feels antiquated and awkward. As long as you can get past that, though, it's a gain that it can connect to any social media profile.
What recommendations would you give to someone considering this product?
I highly recommend this software since it is simple to operate and allows us to significantly reduce the amount of time spent communicating with our supporters and constituents. Our whole group benefits from how well it combines with various social media channels.
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
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