What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Saves Time
- Respectful
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Customization
Vendor Support
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Michelle D.
- Role: Consultant
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jul 2022
Polk around enough, you'll find what you need.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
There really is no difference between hootisuite and its competitors. It is well put together and has features that makes creating and monitoring your social media presence very easy.
What is your favorite aspect of this product?
I like that I can see all my boards at a glance and can even connect Canva. You can create and save your designs in Hootsuite. You can even add any previously created designs to Hootsuite and create your own library. I love that they have the Hootsuite Academy as well. They have great resources to help setup or if you run into any issues. Did I mention their twitter account is very responsive. If you can't get a hold of someone in chat or by email - this options is great. They will take a look at what is going on and respond within an hr.
What do you dislike most about this product?
I am constantly having to reconnect my social site to my board. I have no clue why but its frustrating. I also do not like having to use the mobile version to create a carousel post. There is quite an obstacle to get through to get that established especially if you have more than one social media site.
What recommendations would you give to someone considering this product?
have the desktop and the mobile version mirror the same features.
Pros
- Trustworthy
- Respectful
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Horst M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jul 2022
"A friendly tool for social media management."
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It is easy to navigate through the platform. It has enabled us to schedule our content and share posts on different platforms in a very smart and organized way. Moreover, the customer service team is very rapid and quickly responds to any sort of query that we have. It helps us in the completion of our tasks without taking a lot of time. It has allowed us to pre-plan our campaigns and posts.
What is your favorite aspect of this product?
With Hootsuite Social, we have been able to pre-plan our campaigns and save valuable time. When we are dealing with multiple clients at the same time, Hootsuite social media management allows us to plan the tasks for each client and share the content across multiple platforms in a single go. We no more need to wander across each social media platform. It has also taken away our worries about keeping an eye on analytics. In short, we feel like this tool has empowered us with supernatural abilities.
What do you dislike most about this product?
One of the shortcomings that we have come across is that it does not allows us to schedule videos on Instagram in the form of reels. Also, sometimes it fails to integrate the ability to resize pictures across multiple platforms. This results in individual scheduling and resizing of the posts. Occasionally, we need to tag certain partners or specific employees but even in case they are linked with us, for example, if they are following us, we still cannot tag them. So, we need to post directly.
What recommendations would you give to someone considering this product?
In case you are looking for a good package to complete all your marketing needs, Hootsuite social media management is a good platform. It possesses a visually appealing and very decent layout. It will reduce your workload manifold. But I will suggest you take maximum benefit from their webinars and other educational offerings so that you can achieve maximum output from your membership.
Pros
- Effective Service
- Saves Time
- Fair
- Acts with Integrity
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Preetika T.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Includes Product Enhancements
- Appreciates Incumbent Status
Please tell us why you think this review should be flagged.
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