Write a review temporarily disabled. Our system flagged this request as potentially automated and has disabled form submission for security reasons. If you believe this is a mistake, please contact us. We’ll be happy to help resolve the issue.

HootSuite

Hootsuite

Composite Score

8.7 /10

CX Score

8.8 /10

397 Reviews Write a Review

Claim Software

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Midmarket category

Filter By

2025 Data Quadrant Champion

Latest Award, 2025

7 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

91 Plan to Renew

83 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

5% Negative

7% Neutral

88% Positive

Pros

Saves Time
Respectful
Performance Enhancing
Enables Productivity

Feature Ratings

Average 85

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Media Channel Integration Outbound

Dashboards and Visualization

Campaign Execution

Social Post Archival

Social Response Management

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 82

Ease of Implementation

Business Value Created

Ease of Data Integration

Ease of IT Administration

Quality of Features

Usability and Intuitiveness

Ease of Customization

Vendor Support

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Also Featured in...

Social Media Management - Enterprise

Score 9.0

View Hootsuite in this category (opens in a new tab)

Social Media Monitoring

Score 8.9

View Hootsuite in this category (opens in a new tab)

Hootsuite Reviews

Bohuslava Z.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Competitive solution

Likeliness to Recommend

8 /10

What differentiates Hootsuite from other similar products?

One of the market leaders

What is your favorite aspect of this product?

Understandable userexperience

What do you dislike most about this product?

A bit old design

What recommendations would you give to someone considering this product?

They have a free trial so you can just try it and understand if it's your product

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Yuri G.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Social channel management and listening tool

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

Nowadays, the management and monitoring of social channels are drivers to make the reach of any brand wider and can capture a greater number of customers and thus expand business opportunities and Hootsuite is a great support to accomplish this. Since we implemented it, we have had a much more active presence in social channels such as Facebook, Instagram, Twitter, YouTube, among others; likewise, we have been able to have a better interaction with customers, as it has an excellent listening resource. Today, Hootsuite is a must-have resource in my organization.

What is your favorite aspect of this product?

Hootsuite is simply one of the best tools out there for scheduling posts and listening on social networks. The user interface is comfortable and navigable, which makes the software easy to use. Hootsuite has many strengths, adding social channels and scheduling content publications in them is very simple and its listening tools are very useful to keep up to date with comments and interaction of our brand in the different social channels we manage.

What do you dislike most about this product?

The biggest drawback I have found in this tool is the inability to post videos on certain social networks such as LinkedIn, it is the only negative thing I have come across so far.

What recommendations would you give to someone considering this product?

Hootsuite has everything you need to manage social channels in the most active way. Its user interface is eye-catching and easy to navigate, it is seamless, and it provides the opportunity to keep social networks up to date and have more active interaction with the audience.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Zach M.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

An original, but still one of the best.

Likeliness to Recommend

7 /10

What differentiates Hootsuite from other similar products?

HootSuite has weathered the storm of a continually more saturated competitor market by remaining current. Introducing new features and remaining one of the most base-user friendly platforms has allowed them to maintain value. Their stacking column layout has never gone out of style or usefulness, and switching between channels remains an utterly intuitive process that works for anyone from an intern to a C-suite lifer.

What is your favorite aspect of this product?

Customizable streams! Ensures everyone on the team can see exactly what they need to and nothing they don't.

What do you dislike most about this product?

One very picky issue; I wish the menubar on the right side of the interface would pop out with longer feature names, a la Sprout Social.I don't like delayed pop up text!

What recommendations would you give to someone considering this product?

Seriously consider this for small or solo-style agencies, as it doesn't scale well but is amazing for single clients or small teams.

Pros

Effective Service
Appreciates Incumbent Status
Performance Enhancing
Unique Features

Hootsuite

What is Hootsuite?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

Hootsuite Ratings

86 Likeliness to Recommend

91 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Hootsuite?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Social Media Management - Enterprise

Social Media Monitoring

Hootsuite Reviews

Bohuslava Z.

Competitive solution

Likeliness to Recommend

Pros

Yuri G.

Social channel management and listening tool

Likeliness to Recommend

Pros

Zach M.

An original, but still one of the best.

Likeliness to Recommend

Pros

Most Popular Hootsuite Comparisons

Publer

Zoho Social

Sprout Social

Loomly

Act-On

eclincher

Feature Ratings

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Media Channel Integration Outbound

Dashboards and Visualization

Campaign Execution

Social Post Archival

Social Response Management

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Ease of IT Administration

Quality of Features

Usability and Intuitiveness

Ease of Customization

Vendor Support

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement