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Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
8.7 /10
CX Score
8.8 /10
Category
Hootsuite
8.7 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Midmarket category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

91 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

5% Negative
7% Neutral
88% Positive

Pros

  • Saves Time
  • Respectful
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 85

Social Media Channel Integration Inbound

88

Social Moderation and Workflow Management

86

Social Media Channel Integration Outbound

86

Dashboards and Visualization

85

Campaign Execution

85

Social Post Archival

85

Social Response Management

85

Trend Analysis

82

Sentiment Analysis

81

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Ease of Data Integration

83

Ease of IT Administration

83

Quality of Features

83

Usability and Intuitiveness

82

Ease of Customization

82

Vendor Support

81

Breadth of Features

81

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Hootsuite Reviews

Selena R.

  • Role: Human Resources
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Social Media Management for your small business

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Hootsuite for SMB is a great platform to manage all social media accounts at once and that too without spending your whole day in there. You can have an app like this one in your phone and work while you are on the go. They have packages for all types of businesses and you can get a small one for your small business. The integration and collaboration of all social media platforms at once is incredible.

What is your favorite aspect of this product?

Many think that running a small business is easy, handling their social media is a very easy task, but let me tell you , NO! It takes a lot more effort and dedication than an already built social media network for a brand. You need to put so much effort to make that page stand out among the rest. I handle social media for a small business and I know how much effort and time it takes. I used to spend almost all of my time there till I found Hootsuite for SMB.

What do you dislike most about this product?

Free version is not very much recommended because when you are handling social media you need insights and free version for small businesses isn't that functional when it comes to that! Also, the app for phone usage is also very much limited to a few features.

What recommendations would you give to someone considering this product?

If you just work all by yourself and put too much effort on a small businesses social media platform I would highly recommend you to try out their free version and get a bliss in your life. You can pay if your company can afford and see the tables turn in your favor in no time.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Efficient Service
  • Inspires Innovation
  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Feb 2022

Good tool, but useless now Twitter has blocked it!

Likeliness to Recommend

4 /10

Pros

  • Saves Time
  • Transparent
  • Performance Enhancing
  • Enables Productivity

Cons

  • Slower Product Innovation
  • Less Reliable
  • Less Effective Service

Cilia F.

  • Role: Consultant
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

Hootsuite, best tool for scheduling your networks

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

It is ideal for keeping track of the different social network accounts. It has helped us a lot, especially to know the metrics of the networks and to schedule all publications at the best times, so that they have better reach. Without a doubt with Hootsuite, I was able to manage all the social networks without problems or setbacks.

What is your favorite aspect of this product?

I love the scheduling feature, because many times I do not have the availability to make the publication at the time I need and with Hootsuite I just put the date and time I want it to be published and the software does it for me. It also has an excellent management report, where I can see the interactions, the followers reached, the best publications and all the metrics, to know how the social networks are doing.

What do you dislike most about this product?

The program can freeze so that you have to log out and log back in. Many times, when scheduling, it takes too long to place the calendar and choose the date. Due to the design of its interface, the platform can be a bit overwhelming, but with time, it is possible to adapt to it quickly.

What recommendations would you give to someone considering this product?

This is one of the most complete software for all your social media planning, scheduling and publishing. You will have all the interactions, reactions, comments and messages from all networks in a single channel, as well as metrics and statistics, which help to improve the reach and increase the audience.

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Inspires Innovation

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