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Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
8.7 /10
CX Score
8.8 /10
Category
Hootsuite
8.7 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Midmarket category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

91 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

5% Negative
7% Neutral
88% Positive

Pros

  • Saves Time
  • Respectful
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 85

Social Media Channel Integration Inbound

88

Social Moderation and Workflow Management

86

Social Media Channel Integration Outbound

86

Dashboards and Visualization

85

Campaign Execution

85

Social Post Archival

85

Social Response Management

85

Trend Analysis

82

Sentiment Analysis

81

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Ease of Data Integration

83

Ease of IT Administration

83

Quality of Features

83

Usability and Intuitiveness

82

Ease of Customization

82

Vendor Support

81

Breadth of Features

81

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Hootsuite Reviews

Ankit D.

  • Role: Operations
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

" Easy to use platform for creating content"

Likeliness to Recommend

8 /10

What differentiates Hootsuite from other similar products?

Multi-platform copywriting is very easy, easy to edit, and very easy to update. It was my responsibility to create content across four platforms, which needed to be tweaked for every post. Hootsuite made it super simple to repost previous posts with updates.

What is your favorite aspect of this product?

It helps me better manage posts intended for my social platforms and my clients' posts in one place. It's easy to use, and I can see what's been posted and what's about to be posted at any time.

What do you dislike most about this product?

Despite its many limitations, the free version lacks many platform connections, forcing users to upgrade to the paid version for more and better features. As I am in the media library, I cannot see the post.

What recommendations would you give to someone considering this product?

A beautiful user interface, scheduling, planning, hashtag strategy, and hashtag strategy. Formatting suggestions and tools are provided. I think this is enough to get impressed.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Anthony G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Essential in handling many accounts

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

I signed up for Hootsuite way back when it first came out. At first I was just blown away by all the possibilities. It's great to be able to access all of my social media platforms in a centralized location. Also, it's great that I can plan updates for numerous social media accounts with a single mouse click. It's great for businesses that serve several clients, like the social media marketing service I manage, because I can recycle posts from one client's account to another.

What is your favorite aspect of this product?

With Hootsuite, you can connect all of your social media accounts in one central location, saving you time and energy that would otherwise be spent republishing the same information across several networks. It also gives a quick overview of the types of posts that do well on various social media sites. Mostly, it makes it easier to schedule updates across many social networking sites. For the social media manager, this means posts may be planned whenever they're ready, rather than having to wait until an ideal moment.

What do you dislike most about this product?

Our organization's social media policy mandates that all images be accompanied by descriptive "Alt Text" to ensure compliance with the Americans with Disabilities Act. Regrettably, Instagram's permissions issues prevented us from writing Alt Text before the scheduled post. It would have been a hassle to go back and edit every single post to add alt text. Since then, we've opted not to bother with Hootsuit at all.

What recommendations would you give to someone considering this product?

As a result of occasional tagging errors, The one drawback of Hootsuite is that it sometimes lags behind competitors in terms of adding new features. Despite caps placed on bulk enrollment purchases, the price remains excessive. Exorbitant price, intricate features, and limited ability to integrate with existing CRM or BI systems.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Brian G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Hootsuite is love of work

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

Hootsuit's free plan is the feature I value the most. Rare is the social network management tool that includes so many useful features in its basic package. They give a single dashboard where you can schedule posts across many platforms, including Twitter and Instagram, simultaneously. As an entrepreneur, I use hootsuit's free plan to schedule tweets and Instagram photos for my company's social media accounts. For me, the most useful aspect of hootsuit is the detailed reports it generates on the tractions and engagements my business receives on social media.

What is your favorite aspect of this product?

Extremely user-friendly and packed with helpful features and tools. The scheduling features of this platform are unparalleled, and you need not even visit your other social media accounts to make posts and interact with your following. Each user's streams may be tailored to their own needs, which is wonderful for increasing output, and the statistics are also quite helpful. The publisher area makes it easy for me to monitor our publishing activity and see trends in terms of frequency, volume, and distribution channel.

What do you dislike most about this product?

I've tried a number of various social media scheduling tools, and Hootsuite is far and away my favorite due to its abundance of useful features. If I had to pick one thing, it would be the price. Hootsuite may get expensive quickly, especially for a young company with limited resources, if you need to utilize it for more than three clients' social media accounts at once.

What recommendations would you give to someone considering this product?

When I need to notify a large number of people at once about service interruptions, Hootsuite is the ideal tool for the job. If I see a trend of repeat calls into the help desk, I may utilize Hootsuite to provide preemptive troubleshooting instructions to my team. With the app, I can send out urgent messages from anywhere, not just my desk at the workplace.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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