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Hootsuite Logo
HootSuite

Hootsuite

Composite Score
8.7 /10
CX Score
8.8 /10
Category
Hootsuite
8.7 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

91 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

6% Negative
6% Neutral
88% Positive

Pros

  • Respectful
  • Saves Time
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 85

Social Media Channel Integration Inbound

87

Social Moderation and Workflow Management

86

Dashboards and Visualization

85

Campaign Execution

85

Social Media Channel Integration Outbound

85

Social Post Archival

85

Social Response Management

84

Trend Analysis

82

Sentiment Analysis

81

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Ease of IT Administration

83

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Availability and Quality of Training

82

Breadth of Features

81

Ease of Customization

81

Vendor Support

81

Product Strategy and Rate of Improvement

81

Hootsuite Reviews

Laura B.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

The Easiest Way to Advertise on Social Media.

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

Hootsuite has been a great assistance to me in the past, and I owe a great debt of gratitude to them for teaching me the ins and outs of social media automation. If you need a streamlined tool, this one has been around for a while and does a lot of things well.

What is your favorite aspect of this product?

Using the app is a breeze because of how well designed it is. Perhaps the word "trello board" is now so commonplace because of how ubiquitous Trello has grown. The simple, streamlined method of pinning activities to separate boards is both intuitive and effective. Trello's "power ups" for its boards are also novel. The "Alexa" integration booster was quite useful since it let me stay in touch with my work from any room in the home as long as an Alexa was within earshot.

What do you dislike most about this product?

In my opinion, their current pricing is too high. It seems they've shifted focus to cater to corporations. I don't think their pricing structure is competitive for startups or smaller businesses. If you're on a limited budget, there are many better solutions available nowadays.

What recommendations would you give to someone considering this product?

Hootsuite is a great option for groups (or individuals) seeking a unified dashboard from which to manage their many social media profiles. Hootsuite simplifies the process of launching campaigns, monitoring their progress, following up with supporters, and more. It's not a magic bullet, though, and it won't eliminate your labor entirely. You will still need a comprehensive social media marketing strategy even with Hootsuite.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jisa J.

  • Role: Public Sector
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

A tool to measure social media marketing

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

Regarding client interaction on social media platforms, Hootsuite is essential to the marketing success of my employer. Hootsuite has made our social media marketing strategy more effective by consistently giving us a thorough perspective of our social media campaigns across all of the platforms where we are present, all from a single calendar.

What is your favorite aspect of this product?

Hootsuite enables us to set up tailored streams that integrate with our workflow, making it easy to automate the tracking of particular social media trends and the overall effectiveness of our marketing strategy. Hootsuite Enterprise streamlines and de-techniques the process of evaluating marketing success across all social media platforms. It is straightforward to recognize, thanks to the option to create performance benchmarks and customize reports.

What do you dislike most about this product?

Despite how excellent Hootsuite's analytics features are, there aren't enough metrics available. For instance, Hootsuite's current metric offerings don't offer any information on the reaction time or speed on our Facebook and Instagram social media accounts. It's annoying that several functionalities are only available in the desktop version, not the mobile app.

What recommendations would you give to someone considering this product?

By efficiently managing our social media, Hootsuite has made my work simple. Hootsuite has a great analytics feature, which has impressed me. For organizing posts for many social media networks, I find its analytics to be comprehensive and crucial. The statistics are fantastic and allow you to examine post-performance, pinpoint what is working so you can develop even more, and identify what isn't working to make improvements.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Chandan D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Awesome Social Media Management Tool

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Hootsuite offers team collaboration features that make it easier for SMBs to work together on social media marketing campaigns and provides detailed social media analytics, including engagement metrics.

What is your favorite aspect of this product?

Hootsuite's multi-channel management, advanced scheduling, collaboration, analytics

What do you dislike most about this product?

Hootsuite has a relatively steep learning curve, especially for those who are new to social media management. It can take some time to get familiar with the platform and its features.

What recommendations would you give to someone considering this product?

It has most of the features and you can try trial version and later can jump to paid once you are well versed with tool

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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