What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Saves Time
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Dashboards and Visualization
Campaign Execution
Social Media Channel Integration Outbound
Social Post Archival
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Reviews
Dana M.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2022
Social media management tool
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite streamlines and expedites social media marketing across multiple platforms, including Facebook, Twitter, Instagram, Pinterest, etc. Hootsuite is undoubtedly a powerful software that allowed me to log into all other platforms with only one log in to this program. T to it, we can effectively manage our social media activities from a single location.
What is your favorite aspect of this product?
Hootsuite is a user-friendly program that helps small consultancy companies increase their outreach efforts to a much wider prospective audience by saving time scheduling and posting to social media. This is possible because all your social media accounts may be displayed on the same page. In addition, you can alter your postings for each platform using the same core data.
What do you dislike most about this product?
We avoid tagging profiles on Facebook and Instagram since doing so prevents us from directly communicating with each potential customer. The mobile app is more user-friendly and appealing than the desktop version. So that we may work from any device, I hope they bring the same feature to the desktop version. Its user interface could be clearer, and occasionally you will know exactly how your message will appear once it is published.
What recommendations would you give to someone considering this product?
With so many fantastic features that are always accessible, such as editing tools that let you personalize posts and alter photos, Hootsuite makes scheduling material simple. It also makes it simple to keep track of interactions with our account, watch other performances for potential RTs or conversations, and follow what other people in our profession are doing.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Angel W.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Dec 2022
It is an ideal tool for social media management
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
The ability to integrate all social networks and manage them is impressive, its easy organization, feeds and mentions is unique. Through it you can visualize all your networks and manage them quickly and efficiently. Easy to use functions. Monitoring of social networks, which help you to better organize your time and carry out strategies on specific dates.
What is your favorite aspect of this product?
It is a tool that has helped me a lot in the past and to which I owe the learning of automated social media management. It is a tool that has been in the market for a long time so if you are looking for a consolidated tool this is a great option.
What do you dislike most about this product?
It would be optimal to have an extended reach so I could add at least an account or two there, but paid or premium accounts are too expensive for me, especially as an early stage startup. I hope Hootsuite and the team can look into how to lower these options.
What recommendations would you give to someone considering this product?
Hootsuite is a platform and mobile app that helps in social media content management, it is easy to access, login and use. Quite practical and with good results in the main networks, especially in metrics and performance. Hootsuite makes it easy to track interactions with our own accounts, but also allows us to monitor possible RTs or interactions from other people.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Inspires Innovation
Please tell us why you think this review should be flagged.
- Role: C-Level
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Really easy to use and cost effective.
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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