What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Saves Time
- Respectful
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Customization
Vendor Support
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Reviews
Jared S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted May 2021
Simple way to publish on our social networks
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Caused several pages offer a service similar to Hootsuite but where you are in a very poor service some offer limited time to publish others are very expensive others do not comply with what was promised tend to be confusing or are not reliable to trust our social networks, or accounts that we have. The plans it offers are very accessible compared to a similar plan on another page which incidentally does not offer OR give the best deal or the best service to users. In this HootSuite takes the lead by far it is inevitable because it has a lot of experience in terms of its work
What is your favorite aspect of this product?
What I love about this platform that I can organize myself for hours days weeks months and much more in advance we can organize in the best way to publish and think well each publication apart we can organize it to a certain population at a certain time the statistics they offer us is very complete so we can be guided by it and have better receptivity among the users or groups that we have to send said publication.
What do you dislike most about this product?
What I don't like about Hootsuite is that there are some plans that are not very good and profitable but still it is not enough to use it because over time we will obtain good statistics that could work for us later Although it is a platform that sometimes has its Sometimes publications are duplicated twice which is a very bad error For our social networks it is something that can be solved manually but I would like them to solve it as soon as possible the better.
What recommendations would you give to someone considering this product?
I love this platform because we simply organize ourselves well in advance and it is something that a few years ago you could and you had to spend hours and hours on the computer to be able to publish when you wanted to publish And this is something that came to the forefront with Hootsuite to make our lives easier and our work is of better quality for the user who normally frequents other social networks and these are the ones that do not have prices that is why I highly recommend their use.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Amin L.
- Role: C-Level
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jun 2021
Strategic Tool for planning, creative & execution
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite gives you power to visualize the competition and plan your social media presence profoundly with tools like planning, team management, workflow, creatives through canva, ads management and analytics. It also get you communicate within the app and keep check on trends and events.
What is your favorite aspect of this product?
My favorite tool was I can see all the analytics and posts at one place.
What do you dislike most about this product?
I think one of the missing part is competitor analysis to further extend.
What recommendations would you give to someone considering this product?
If you have few social media profile then Hootsuite will serve your as pro. You can plan, create, publish and monitor the social media post like a PRO
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Beaton M.
- Role: Sales Marketing
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted May 2021
Easy Social Media Management
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite offers a more diverse range of features compared to similar products
What is your favorite aspect of this product?
One can do almost long term scheduling of content across various social media platforms and sync with a content calender
What do you dislike most about this product?
It takes a bit of a learning curve to be able to efficiently manage the dashboard which is not quite intuitive one may end up missing on features which would have made their product usage smoother and easier
What recommendations would you give to someone considering this product?
take time ti understand the dashboard and be familiar with the social media platforms you wish to integrate into the dashboard
Pros
- Helps Innovate
- Saves Time
- Reliable
- Performance Enhancing
Cons
- Vendor's Interest First
- Less Generous
- Under Delivered
Please tell us why you think this review should be flagged.
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