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Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
8.7 /10
CX Score
8.8 /10
Category
Hootsuite
8.7 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Midmarket category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

91 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

5% Negative
7% Neutral
88% Positive

Pros

  • Saves Time
  • Respectful
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 85

Social Media Channel Integration Inbound

88

Social Moderation and Workflow Management

86

Social Media Channel Integration Outbound

86

Dashboards and Visualization

85

Campaign Execution

85

Social Post Archival

85

Social Response Management

85

Trend Analysis

82

Sentiment Analysis

81

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Ease of Data Integration

83

Ease of IT Administration

83

Quality of Features

83

Usability and Intuitiveness

82

Ease of Customization

82

Vendor Support

81

Breadth of Features

81

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Hootsuite Reviews

Kristie D.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Mar 2021

Great for twitter! easy to use!

Likeliness to Recommend

8 /10

What differentiates Hootsuite from other similar products?

I find this app hootsuite is best for twiiter

What is your favorite aspect of this product?

Easy to sechdule out tweets

What do you dislike most about this product?

sometimes can be hard to use videos don't compress well

What recommendations would you give to someone considering this product?

try free verison first

Pros

  • Performance Enhancing
  • Effective Service
  • Respectful
  • Includes Product Enhancements

Cons

  • Less Inspiring

Victoria C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Amazing social media manager

Likeliness to Recommend

8 /10

What differentiates Hootsuite from other similar products?

It is very easy to monitor the comments section for multiple platforms, it is also very useful to be able to establish a publication schedule and be able to share it with a team if you need it, it also has its own calendar of activities at the time of creating a publication, it has also allowed track the effectiveness in real time and know the most common content that customers have seen, you can also organize and plan social locations quickly and easily, it is also very useful to monitor your account, share publications in which you are mentioned and track topics, hashtags and relevant topics with the broadcasts feature.

What is your favorite aspect of this product?

It is a powerful social media management tool for small and large businesses, it offers the ability to integrate multiple social media accounts and schedule posts to them in real time from a single dashboard, I love how they constantly update their service to keep up with the ever-changing social media industry, you can also schedule posts in advance and will be posted later, I can also manage all social media platforms using only this tool, I also like that I can instantly post updates on all my social media.

What do you dislike most about this product?

One of the things that I don't like about this platform is that it does not allow me to download draft publications, it is something that would be very useful to be able to do, there are also functionality limitations due to the available APIs, those are some of the things that I do not like this tool.

What recommendations would you give to someone considering this product?

If you want a simple analysis and an easy-to-use social media application, this is the ideal tool, it is easy to configure and can be used by people of all levels, I highly recommend it.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Kenil V.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Fantastic Social Media Scheduler

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

From my point of view the following features are in Hootsuite that are differentiates from other products: - Very Reliable. - Easy to organized. - Very quick and easy analytics understanding.

What is your favorite aspect of this product?

The following features that I like most in Hootsuite are: - I can easily schedule any post of any social media platform within just few clicks. - Easy to use dashboard. - Easy to monitor multiple streams.

What do you dislike most about this product?

The following features that should be improved by Hootsuite are: - Multiple user and custom URL shortening is very expensive. - Sometimes cluttered while using.

What recommendations would you give to someone considering this product?

I highly recommended Hootsuite for every type of business either small or big. This will help you to manage your social media activity at one place and you can do better engagement with your customers and that will increase your exposer to the digital identity.

Pros

  • Continually Improving Product
  • Trustworthy
  • Effective Service
  • Inspires Innovation

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