What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Saves Time
- Respectful
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Customization
Vendor Support
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Amelie C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Dec 2020
Provides better performance in social media manage
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It contains a more practical panel for the process of social media management within a single place, this allows to streamline the work process and schedule content easier to be published on each social network in which it is synchronized within HootSuite. It has a very flexible cost that adapts to any type of company and its functions are not complicated at all, this helps to have a better business ROI.
What is your favorite aspect of this product?
It has a simplicity that allows you to manage many social network platforms within the HootSuite panel without many complications, this allows you not to be jumping from social network to social network. I can schedule posts saving time and be more punctual when it comes to having posts ready without me needing to be on the HootSuite panel.
What do you dislike most about this product?
I would like this platform to be easier to be able to change the date of a publication, something like dragging and dropping within a calendar, so you would not have to be entering data or modifying one by one. Being able to anticipate a publication within IG TV there is no way, I have to do that type of publication manually, which is annoying not to manage that within the platform.
What recommendations would you give to someone considering this product?
This tool will be essential for the management of social networks without any problem, make sure to keep integrated all the platforms that are important to have an optimized space and have a good daily use managing the social networks of your company.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Alexander C.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted Dec 2020
Very limited features
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Free option, but otherwise nothing
What is your favorite aspect of this product?
Free option - also no requirement to have to deal with customer service to get any information
What do you dislike most about this product?
Lack of features
What recommendations would you give to someone considering this product?
Consider if this is the best fit for cost
Cons
- Inhibits Innovation
- Slower Product Innovation
- Security Frustrates
Please tell us why you think this review should be flagged.
Taylor L.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Nov 2020
It is an essential tool for digital marketing
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It is simpler to use with excellent features that allow you to manage most of the social networks that currently exist. This tool drastically contributes to marketing and sales as it opens the doors to direct participation with customers, showing ways to improve services or products to boost sales.
What is your favorite aspect of this product?
It has an easy and simple configuration that can be used from managing simple social networks to larger and professional channels where you have a very large audience. With Hootsuite I have been able to plan in a personalized way what to publish within each synchronized social network in the panel, it also has a system where the dates and times of each publication can be programmed so that everything is in order and not have so much accumulated. The mobile application is very useful since it allows me to edit certain parameters of the publications and to be able to see how everything is going on the fly.
What do you dislike most about this product?
I have very few negative things about this platform, especially with the Facebook apis since it tends to not be so useful to be able to make a publication through Hootsuite since sometimes they are not made public by lowering the visits.
What recommendations would you give to someone considering this product?
With this platform, time and money are saved in account managers for marketing, automating the work process is essential for sales.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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