Hotjar Customer Reviews 2025 | SoftwareReviews

Hotjar

Composite Score

8.5 /10

CX Score

8.6 /10

45 Reviews Write a Review

Claim Software

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Hotjar won the following awards in the Website Analytics category

Filter By

8 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

5 Top Rated Capabilities

5 Top Rated Features

2024

2023 Data Quadrant Champion

2023

5 Top Rated Capabilities

5 Top Rated Features

2023

Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

2
Since last award

94 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

2
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

3% Negative

6% Neutral

91% Positive

Pros

Performance Enhancing
Unique Features
Transparent
Helps Innovate

Feature Ratings

Average 87

Conversion Analysis

Customer Journey Modelling

Data Visualization

Customer Value Analysis

Social Media Analytics

Device and Browser Analytics

Search Engine Optimization

Audience Demographics

Audience Segmentation

API Framework

Paid Search Integration

Vendor Capability Ratings

Average 85

Quality of Features

Usability and Intuitiveness

Business Value Created

Ease of IT Administration

Vendor Support

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of Customization

Also Featured in...

Voice of the Customer

Score 7.4

View Hotjar in this category (opens in a new tab)

Hotjar Reviews

sarah c.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Fantastic analytics platform

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

Heat map tracking and conversions

What is your favorite aspect of this product?

Heat map tracking

What do you dislike most about this product?

Takes a bit to learn the platform

What recommendations would you give to someone considering this product?

Take your time in learning

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Zach M.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Incredible product for the customer's web journey!

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

Hotjar is a game-changing tool for your kit, shining light on the funnel from first landing to final conversion. With the ability to set up multiple tracking parameters without knowing anything about coding or website construction makes it a breeze to show value to your c-suite or financial decision makers. Heat maps are immediately accessible to clients, and require little to no in-depth discussion to show their worth.

What is your favorite aspect of this product?

Without question, the heat maps. They make analysis presentations a breeze, as they're across the board understood as soon as you say "red is good."

What do you dislike most about this product?

The free features could use a touchup, and perhaps an expansion, with a corresponding rise in the entry-level price; the free version feels pretty limiting when so many more businesses and verticals could use the product to convince them to purchase.

What recommendations would you give to someone considering this product?

Implement Hotjar as part of your website analytics suite immediately! It not only supplements pixels and tagging from other platforms, but elevates them to a delightful level!

Pros

Reliable
Performance Enhancing
Unique Features
Appreciates Incumbent Status

Mark R.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Best website data collection system

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

Hotjar has powerful and flexible tools that can be easily monitored by any team member. It has unique features that enhance reliable data management.

What is your favorite aspect of this product?

It gives us reports on how customers are interacting with our websites. Data collected from various sources gives us intelligence information that enhances successful decision making. It secures our information from unauthorized access and away from cyberattacks.

What do you dislike most about this product?

I have enjoyed wonderful time while working with Hotjar. I have not experienced any poor functionalities.

What recommendations would you give to someone considering this product?

Designing new products that meet our customer needs has been great achievement enhanced by Hotjar. The performance of the entire software has been excellent and I commend to other industries.

Pros

Helps Innovate
Enables Productivity
Unique Features
Effective Service

Hotjar

What is Hotjar?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2023 Data Quadrant Champion

Hotjar Ratings

88 Likeliness to Recommend

2 Since last award

94 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Hotjar?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Device and Browser Analytics Capture and summarize device and browser information.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Voice of the Customer

Hotjar Reviews

sarah c.

Fantastic analytics platform

Likeliness to Recommend

Pros

Zach M.

Incredible product for the customer's web journey!

Likeliness to Recommend

Pros

Mark R.

Best website data collection system

Likeliness to Recommend

Pros

Most Popular Hotjar Comparisons

Google Analytics

HubSpot Marketing Hub

Semrush

Adobe Analytics

Mouseflow

Matomo

2
Since last award

1
Since last award

2
Since last award

Feature Ratings

Conversion Analysis

Customer Journey Modelling

Data Visualization

Customer Value Analysis

Social Media Analytics

Device and Browser Analytics

Search Engine Optimization

Audience Demographics

Audience Segmentation

API Framework

Paid Search Integration

Vendor Capability Ratings

Quality of Features

Usability and Intuitiveness

Business Value Created

Ease of IT Administration

Vendor Support

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of Customization