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Hotjar Logo
Hotjar

Hotjar

Composite Score
8.3 /10
CX Score
8.4 /10
Category
Hotjar
8.3 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

93 Plan to Renew

3
Since last award

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative
7% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Enables Productivity
  • Unique Features

Feature Ratings

Average 88

Data Visualization

91

Customer Journey Modelling

91

Conversion Analysis

91

Social Media Analytics

90

Device and Browser Analytics

87

Search Engine Optimization

87

Customer Value Analysis

87

Audience Demographics

82

Audience Segmentation

82

API Framework

82

Paid Search Integration

82

Vendor Capability Ratings

Average 85

Quality of Features

90

Ease of IT Administration

88

Vendor Support

87

Usability and Intuitiveness

87

Business Value Created

86

Product Strategy and Rate of Improvement

86

Availability and Quality of Training

85

Ease of Data Integration

85

Breadth of Features

85

Ease of Implementation

85

Ease of Customization

81

Hotjar Reviews

Jared S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Best User Analytics Product

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

- Heatmapping and Visual Session Recording: Hotjar’s heatmaps provide a visual representation of user interactions on your website. The session recording feature allows you to watch real user sessions, gaining valuable insights into behavior and pain points. - Usability Testing: This feature is particularly useful for UX designers and product teams.

What is your favorite aspect of this product?

- Heatmaps: Hotjar’s heatmaps are a game-changer. They visually highlight where users click, move, and scroll. This data informs design decisions and helps prioritize improvements. - Session Recordings: Watching real user sessions provides a deeper understanding of user behavior. It’s like having a front-row seat to your website’s performance. - User-Friendly Interface: Hotjar’s dashboard is intuitive, making it accessible even for non-technical users.

What do you dislike most about this product?

- Limited Integrations: While Hotjar integrates with popular tools, some users may miss specific integrations. Check if your preferred platforms are supported. - Pricing Tiers: As your site traffic grows, you’ll need to upgrade to higher pricing tiers. Be aware of the cost implications as your needs evolve.

What recommendations would you give to someone considering this product?

- Data Privacy: Hotjar collects sensitive user data. Ensure compliance with privacy regulations and clearly communicate data usage to your visitors. - Balancing Insights and Performance: Session recordings can impact site performance. Use them judiciously, especially on high-traffic pages.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Ruben Aaron C.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

The best UX analytics tool

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Great data visualization

What is your favorite aspect of this product?

The user heatmaps are very useful.

What do you dislike most about this product?

The autoplay features of the recording.

What recommendations would you give to someone considering this product?

It's super easy to integrate.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Robert G.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

The All-In-One UX Analytics Tool

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

By recording user sessions, I can directly observe how they navigate our website to identify any usability issues. Heatmaps efficiently highlight the most clicked elements, making it easy to improve key components. Custom surveys also provide valuable feedback for assessing satisfaction. Hotjar has become a crucial tool in my optimization kit for gathering website UX insights.

What is your favorite aspect of this product?

Hotjar really shines by consolidating key capabilities like funnel analysis, form analytics, feedback polls and more on an intuitive centralized platform. With its robust filtering, I can segment data by location, device, page URL, and other parameters to surface actionable insights. The smart suggestion feature also automatically flags issues and opportunities in the data. Since we started using Hotjar, we've doubled our conversion rate by resolving user complaints and making our multi-page applications more streamlined. We've also seen an increase in page views due to enhancing our navigation cues by analyzing heatmap click data.

What do you dislike most about this product?

Although Hotjar's reporting doesn't provide as much detail as some standalone tools that exclusively focus on heatmaps, session recording, or customer feedback, it does provide enough functionality for most use cases. Getting started can be tricky due to the many analysis options available.

What recommendations would you give to someone considering this product?

For small teams without UX professionals, Hotjar offers a comprehensive suite for understanding user issues and enhancing experiences. I highly recommend Hotjar to any company serious about customer-oriented design through practical user analysis. The benefits gained for the reasonable cost are unparalleled in improving digital experiences.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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