Hotjar Customer Reviews 2025 | SoftwareReviews

Hotjar

Composite Score

8.5 /10

CX Score

8.6 /10

45 Reviews Write a Review

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What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details

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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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8 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

5 Top Rated Capabilities

5 Top Rated Features

2024

2023 Data Quadrant Champion

2023

5 Top Rated Capabilities

5 Top Rated Features

2023

Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

2
Since last award

94 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

3% Negative

6% Neutral

91% Positive

Pros

Performance Enhancing
Unique Features
Transparent
Helps Innovate

Feature Ratings

Average 87

Conversion Analysis

Customer Journey Modelling

Data Visualization

Customer Value Analysis

Social Media Analytics

Device and Browser Analytics

Search Engine Optimization

Audience Demographics

Audience Segmentation

API Framework

Paid Search Integration

Vendor Capability Ratings

Average 85

Quality of Features

Usability and Intuitiveness

Business Value Created

Ease of IT Administration

Vendor Support

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of Customization

Also Featured in...

Voice of the Customer

Score 7.4

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Hotjar Reviews

Charlotte C.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

Best Product for Analyzing User Interactions

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Hotjars technology to easily record user sessions and provide amazing reports such as the heat map is what sets it apart from other products. The heat map report is amazing and worth the cost of the product by itself!

What is your favorite aspect of this product?

Hotjar makes it easy to record user interactions with your website. We record every new page and immediately get quality recordings. These recordings are invaluable for studying how our users are actually using our product. These recordings give us quick insights we can use to iterate on our product. I believe Hotjar isn't the only tool to offer this functionality, but it's one of the most well-rounded and cost-effective tools for this job.

What do you dislike most about this product?

Setup and implementation could be easier, especially for people that aren't as technology inclined like myself. If took us a few weeks to get the product up and running, and sometimes if there are issues I have to call for help from an engineer. I wish it were a bit easier to setup.

What recommendations would you give to someone considering this product?

I recommend that you regularly use Hotjar to keep up with all the product enhancements and updates. If you take too much time without using the product it can be a bit overwhelming to come back to.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Sabrina L.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Fantastic product!

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Fantastic product! Offer incredible customer insights

What is your favorite aspect of this product?

Offer incredible customer insights

What do you dislike most about this product?

Is there a free version for small business owners?

What recommendations would you give to someone considering this product?

Great tool, a must have for marketing today

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jake H.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

Fantastic insights for landing page optimization

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

I am not aware of other heat map programs with a free version.

What is your favorite aspect of this product?

HotJar has a free version that is adequate for high-level visitor behavior insights displayed in a way that makes sense even to non-technical clients.

What do you dislike most about this product?

HotJar segments data based on desktop, tablet, and phone users. However, there is no source/medium segmentation, so organic, paid, and social traffic are lumped into one report.

What recommendations would you give to someone considering this product?

Definitely give the free version a try. Implementing the code using Google Tag Manager works very well.

Pros

Performance Enhancing
Includes Product Enhancements
Reliable
Enables Productivity

Hotjar

What is Hotjar?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2023 Data Quadrant Champion

Hotjar Ratings

88 Likeliness to Recommend

2 Since last award

94 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Hotjar?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Device and Browser Analytics Capture and summarize device and browser information.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Voice of the Customer

Hotjar Reviews

Charlotte C.

Best Product for Analyzing User Interactions

Likeliness to Recommend

Pros

Sabrina L.

Fantastic product!

Likeliness to Recommend

Pros

Jake H.

Fantastic insights for landing page optimization

Likeliness to Recommend

Pros

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Feature Ratings

Conversion Analysis

Customer Journey Modelling

Data Visualization

Customer Value Analysis

Social Media Analytics

Device and Browser Analytics

Search Engine Optimization

Audience Demographics

Audience Segmentation

API Framework

Paid Search Integration

Vendor Capability Ratings

Quality of Features

Usability and Intuitiveness

Business Value Created

Ease of IT Administration

Vendor Support

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

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Ease of Customization