HubSpot ABM Logo Award Winner Product Badge
HubSpot ABM Logo Award Winner Product Badge
HubSpot

HubSpot ABM

Composite Score
8.4 /10
CX Score
8.5 /10
Category
HubSpot ABM
8.4 /10

What is HubSpot ABM?

Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

Company Details


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Awards & Recognition

HubSpot ABM won the following awards in the Account-Based Marketing category

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HubSpot ABM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot ABM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot ABM?

1% Negative
7% Neutral
92% Positive

Pros

  • Fair
  • Performance Enhancing
  • Acts with Integrity
  • Reliable

Feature Ratings

Average 84

Unified Sales and Marketing Funnel

89

Account Analytics & Measurement

86

Account-Based Advertising

85

Customer Journey Modelling

83

Team Alerts

83

Personalization/Audience Targeting

82

Artificial Intelligence / Machine Learning

79

Multichannel Campaign Management

79

Vendor Capability Ratings

Average 82

Ease of Implementation

83

Usability and Intuitiveness

83

Business Value Created

83

Breadth of Features

83

Ease of Data Integration

83

Ease of IT Administration

83

Quality of Features

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Vendor Support

79

Availability and Quality of Training

79

HubSpot ABM Reviews

Mark H.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Great entry to mid level product. Would recommend

Likeliness to Recommend

8 /10

What differentiates HubSpot ABM from other similar products?

It’s easy to use and was not a difficult implementation. We are still learning best practices and are evaluating for their marketing hub offering. Overall it’s much better than our previous system as we didn’t have anything in place

What is your favorite aspect of this product?

It’s easy to use and provides good analytical data.

What do you dislike most about this product?

Some of the interface can be clunky if you don’t know how to use it or where to search for things. I think any system can be that way, not only HubSpot

What recommendations would you give to someone considering this product?

I would start with the basic offerings and add on after you see what you can do and limitations you run into.

Pros

  • Enables Productivity
  • Saves Time
  • Helps Innovate
  • Reliable

Jay M.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Effective Service

Hannah R.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

Determine the performance of campaigns smoothly

Likeliness to Recommend

10 /10

What differentiates HubSpot ABM from other similar products?

It can intuitively set the focus for leads and customers to help nurture customers that aren't actively in a buying cycle.

What is your favorite aspect of this product?

Email campaigns and user forms are easy to build and analyzing lead scoring is very well done by the platform.

What do you dislike most about this product?

I feel it logs me out really quickly though not the worst it can be a little annoying sometimes.

What recommendations would you give to someone considering this product?

Track leads all the way through the funnel and see what content is working and what it isn't.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing