HubSpot

HubSpot Marketing Hub (Social)

Composite Score

8.8 /10

CX Score

9.0 /10

128 Reviews

Claim Software

What is HubSpot Marketing Hub (Social)?

HubSpot Marketing Hub (Social) is an all-in-one Inbound marketing software with everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. With AI-powered marketing software that helps you generate leads and automate marketing, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub (Social) won the following awards in the Social Media Management - Enterprise category

Filter By

2025 Emotional Footprint Champion

Latest Award, 2025

2024 Data Quadrant Champion

2024

0 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

6 Top Rated Capabilities

6 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

2022 Data Quadrant Champion

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

HubSpot Marketing Hub (Social) Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub (Social).

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub (Social)?

4% Negative

3% Neutral

93% Positive

Pros

Reliable
Respectful
Trustworthy
Helps Innovate

Feature Ratings

Average 84

Dashboards and Visualization

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Media Channel Integration Outbound

Campaign Execution

Social Asset Management

Social Post Archival

Social Response Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 81

Quality of Features

Availability and Quality of Training

Breadth of Features

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

HubSpot Marketing Hub (Social) Reviews

Hilary B.

Role: Human Resources
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

Invaluable for any type of advertising activity

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

The HubSpot Marketing Hub helps me with everything from email marketing to social media management. HubSpot helps me analyze campaigns and customer lifecycle stages so that I can continually refine my marketing efforts.

What is your favorite aspect of this product?

Hubspot's amazing email workflows and dynamic HTML templates make it a useful tool for advertising email campaigns with large numbers of contacts.

What do you dislike most about this product?

More reporting visualization is required to present marketing strategy, lead performance, etc., and etl principles for data segmentation and d-duping must be migrated.

What recommendations would you give to someone considering this product?

A fantastic cloud-based setting for planning and creating campaigns, content, SEO, and email marketing. It provides detailed reporting on campaign metrics including open rate and click-through rate.

Pros

Reliable
Trustworthy
Friendly Negotiation
Helps Innovate

Ujunwa O.

Role: Information Technology
Industry: Not for Profit
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2023

I love it!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

Hubspot makes it easy to track my social media activities and helps me with content strategy.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is its ability to track social media efforts in the context of marketing strategy.

What do you dislike most about this product?

Its learning curve can be a bit steep for new users.

What recommendations would you give to someone considering this product?

Have a clear understanding of your goals, products and how they align with the pricing at Hubspot.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Lisbeth G.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

I love this tool to provide performance data

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

A lot of data and insight options. Dashboards are easy to use

What is your favorite aspect of this product?

It’s a very visual tool

What do you dislike most about this product?

Learning curve, they provide tutorials so you need to spend some time learning first

What recommendations would you give to someone considering this product?

If you need a visual app that shows the performance of all marketing initiatives, this is for you

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

HubSpot Marketing Hub (Social)

What is HubSpot Marketing Hub (Social)?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

HubSpot Marketing Hub (Social) Ratings

87 Likeliness to Recommend

1 Since last award

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love HubSpot Marketing Hub (Social)?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

HubSpot Marketing Hub (Social) Reviews

Hilary B.

Invaluable for any type of advertising activity

Likeliness to Recommend

Pros

Ujunwa O.

I love it!

Likeliness to Recommend

Pros

Lisbeth G.

I love this tool to provide performance data

Likeliness to Recommend

Pros

Most Popular HubSpot Marketing Hub (Social) Comparisons

Hootsuite

Buffer

Sprout Social

Meltwater

Sprinklr Social

Sendible

1
Since last award

Feature Ratings

Dashboards and Visualization

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Media Channel Integration Outbound

Campaign Execution

Social Asset Management

Social Post Archival

Social Response Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Quality of Features

Availability and Quality of Training

Breadth of Features

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support