What is HubSpot Marketing Hub (Social)?
HubSpot Marketing Hub (Social) is an all-in-one Inbound marketing software with everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. With AI-powered marketing software that helps you generate leads and automate marketing, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub (Social)?
Pros
- Respectful
- Reliable
- Trustworthy
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards and Visualization
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Campaign Execution
Social Asset Management
Social Post Archival
Social Response Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Quality of Features
Availability and Quality of Training
Breadth of Features
Ease of Data Integration
Business Value Created
Usability and Intuitiveness
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Vendor Support
HubSpot Marketing Hub (Social) Reviews
Alola O.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Aug 2025
HubSpot: Powerful Marketing, Solid Social
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
HubSpot Marketing Hub's all-in-one marketing solution, seamless integration with CRM, and robust analytics capabilities set it apart from other social media management tools.
What is your favorite aspect of this product?
I love the ability to track leads and customer interactions across multiple channels, including social media, in one place.
What do you dislike most about this product?
The social media scheduling feature can be a bit clunky at times, and more advanced features like social listening would be a welcome addition.
What recommendations would you give to someone considering this product?
I'd recommend HubSpot Marketing Hub to anyone looking for a comprehensive marketing solution that includes social media management. Take advantage of the analytics and reporting features to gain insights into your marketing performance.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Onisobuana S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2025
Strong Platform, Weak Social Tools
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
What sets HubSpot Marketing Hub (Social) apart is how well it connects social media with the rest of your marketing tools like email, landing pages, CRM, and automation, all in one place. Unlike standalone social tools, it lets you track how social posts directly impact leads, conversions, and overall campaign performance. This full-funnel view is something many other platforms don’t offer as seamlessly.
What is your favorite aspect of this product?
My favorite aspect of HubSpot Marketing Hub’s social tools is how smoothly they tie into the rest of the platform. You can create a social post, link it to a campaign, and instantly see how it contributes to lead generation or website traffic, all from one dashboard. It makes measuring real impact easier than jumping between separate tools.
What do you dislike most about this product?
What I dislike most is that the social features feel limited compared to dedicated tools. There's no unified inbox for managing comments and DMs across platforms, and important features like sentiment analysis or in-depth trend tracking are missing unless you use third-party integrations. For a platform this robust, the social side could be much stronger.
What recommendations would you give to someone considering this product?
If you’re already using HubSpot for email, CRM, or automation, the social tools are a convenient add-on that helps keep everything in one place. It’s great for planning, scheduling, and tying social content directly to your campaigns. But if social media is your main focus, and you need advanced features like sentiment tracking, a unified inbox, or deep listening tools, you may want to pair HubSpot with a more specialized social media platform.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Effective Service
Please tell us why you think this review should be flagged.
Benjamín S.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2025
Easy to use
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
What makes HubSpot stand out is its seamless integration with the broader HubSpot ecosystem.
What is your favorite aspect of this product?
Personally, I love how it ties social media managment directly to ypur CRM, allowing you to track how social interactions drive leads and sales.
What do you dislike most about this product?
One thing I dislike about HubSpot is the cost. While the features are robust, the higher-tier plans can be expensive, especially for small businesses or startups.
What recommendations would you give to someone considering this product?
I´d recommend evaluating your specific needs and budget first since the higher-tier plans can get pricey.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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