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HubSpot

HubSpot Marketing Hub (Social)

Composite Score

8.8 /10

CX Score

9.0 /10

131 Reviews

Claim Software

What is HubSpot Marketing Hub (Social)?

HubSpot Marketing Hub (Social) is an all-in-one Inbound marketing software with everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. With AI-powered marketing software that helps you generate leads and automate marketing, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub (Social) won the following awards in the Social Media Management - Enterprise category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

2024 Data Quadrant Champion

2024

0 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

6 Top Rated Capabilities

6 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

2022 Data Quadrant Champion

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

HubSpot Marketing Hub (Social) Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub (Social).

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub (Social)?

4% Negative

3% Neutral

93% Positive

Pros

Respectful
Reliable
Trustworthy
Helps Innovate

Feature Ratings

Average 84

Dashboards and Visualization

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Media Channel Integration Outbound

Campaign Execution

Social Asset Management

Social Post Archival

Social Response Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 81

Quality of Features

Availability and Quality of Training

Breadth of Features

Ease of Data Integration

Business Value Created

Usability and Intuitiveness

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Vendor Support

HubSpot Marketing Hub (Social) Reviews

Laura I.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2023

Incredible Tool but a bit expensive

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

I think there is no other social media management tools who offers that much tools, functions and analytics such as Hubspot. For someone who has to make decisions based on data, this is an amazing software to lean on.

What is your favorite aspect of this product?

I trust 100% in Hubspot and I absolutely love the Academy they also offer.

What do you dislike most about this product?

The price is a bit high.

What recommendations would you give to someone considering this product?

Buy this software if you are REALLY going to take advantage of it. If you don´t need such extensive data and tools, there is probably a cheaper option for you.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Anil J.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2023

A Comprehensive Tool to Manage Digital Marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

HubSpot Marketing Hub is an excellent tool to manage all of your digital marketing needs. It offers comprehensive features for creating, managing, and tracking campaigns, as well as powerful analytics tools to measure the success of your efforts. With its intuitive user interface, it is easy to use and customize, making it a great choice for any business.

What is your favorite aspect of this product?

HubSpot Marketing Hub is an incredibly powerful, comprehensive platform for digital marketing. It offers an intuitive and user-friendly interface, plus powerful automation tools to help businesses reach their goals. It's also constantly innovating to keep up with the latest trends.

What do you dislike most about this product?

High price tag and complex interface make it difficult for small businesses to take advantage of its features.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub is a great tool for businesses looking to improve their digital marketing. It offers powerful analytics, automation, and personalization features to help you optimize campaigns and drive results.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Devang S.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2023

The Best Marketing Tool for Growing Your Business

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

HubSpot Marketing Hub is an invaluable resource for businesses looking to grow and succeed. It provides powerful tools for creating and managing campaigns, capturing leads, and analyzing data to get the most out of your marketing efforts. The intuitive dashboard and easy-to-use interface make it easy to get up and running quickly. Highly recommended for businesses of any size.

What is your favorite aspect of this product?

HubSpot Marketing Hub is a great tool that helps businesses create and manage their marketing campaigns. It provides powerful tools and insights to help optimize campaigns and maximize ROI. It is easy to use and helps businesses get the most out of their marketing efforts.

What do you dislike most about this product?

HubSpot Marketing Hub is expensive and can be complicated to set up and use. It also lacks some of the features of other marketing platforms.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub is an amazing all-in-one platform for businesses to manage their marketing efforts. It provides powerful tools for SEO, email, social media, and more. Highly recommend

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

HubSpot Marketing Hub (Social)

What is HubSpot Marketing Hub (Social)?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

HubSpot Marketing Hub (Social) Ratings

87 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love HubSpot Marketing Hub (Social)?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

HubSpot Marketing Hub (Social) Reviews

Laura I.

Incredible Tool but a bit expensive

Likeliness to Recommend

Pros

Anil J.

A Comprehensive Tool to Manage Digital Marketing

Likeliness to Recommend

Pros

Devang S.

The Best Marketing Tool for Growing Your Business

Likeliness to Recommend

Pros

Most Popular HubSpot Marketing Hub (Social) Comparisons

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Buffer

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Meltwater

Sprinklr Social

Sendible

Feature Ratings

Dashboards and Visualization

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Media Channel Integration Outbound

Campaign Execution

Social Asset Management

Social Post Archival

Social Response Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Quality of Features

Availability and Quality of Training

Breadth of Features

Ease of Data Integration

Business Value Created

Usability and Intuitiveness

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Vendor Support