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HubSpot

HubSpot Marketing Hub (Social)

Composite Score

8.8 /10

CX Score

9.0 /10

131 Reviews

Claim Software

What is HubSpot Marketing Hub (Social)?

HubSpot Marketing Hub (Social) is an all-in-one Inbound marketing software with everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. With AI-powered marketing software that helps you generate leads and automate marketing, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub (Social) won the following awards in the Social Media Management - Enterprise category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

2024 Data Quadrant Champion

2024

0 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

6 Top Rated Capabilities

6 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

2022 Data Quadrant Champion

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

HubSpot Marketing Hub (Social) Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub (Social).

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub (Social)?

4% Negative

3% Neutral

93% Positive

Pros

Respectful
Reliable
Trustworthy
Helps Innovate

Feature Ratings

Average 84

Dashboards and Visualization

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Media Channel Integration Outbound

Campaign Execution

Social Asset Management

Social Post Archival

Social Response Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 81

Quality of Features

Availability and Quality of Training

Breadth of Features

Ease of Data Integration

Business Value Created

Usability and Intuitiveness

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Vendor Support

HubSpot Marketing Hub (Social) Reviews

Kevin P.

Role: Consultant
Industry: Technology
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Mar 2023

Great product, saves tremendous amount of time

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

Reputation of past customer reviews.

What is your favorite aspect of this product?

Capability to automate.

What do you dislike most about this product?

Changes very often, requires updates to automation.

What recommendations would you give to someone considering this product?

Be ready to automate your posts, however be ready to update automation abilities as platform changes.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Alex F.

Role: C-Level
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

Mission critical software w/ insane capability

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

Easy to use, great dashboards, phenomenal support, and easy data integrations.

What is your favorite aspect of this product?

Visibility into our company's success.

What do you dislike most about this product?

Can be a bit difficult to learn.

What recommendations would you give to someone considering this product?

Take the time to learn Hubspot fully...

Pros

Reliable
Performance Enhancing
Enables Productivity
Saves Time

Ravina M.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2023

Excellent Marketing Product

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

HubSpot Marketing Hub (Social) is a comprehensive social media management platform that helps businesses to create, publish, monitor, and analyse social media content. Here are some key features that differentiate it from other similar products: All-in-One Solution: HubSpot Marketing Hub (Social) is an all-in-one solution that allows businesses to manage their social media profiles, schedule posts, monitor social media conversations, and analyse social media performance, all from one centralised platform. This eliminates the need for businesses to use multiple tools for social media management.

What is your favorite aspect of this product?

HubSpot Marketing Hub (Social) users, many find its all-in-one solution and integration with HubSpot CRM to be particularly helpful. This integration allows businesses to easily track social media engagement and tie it to their overall marketing and sales strategy. Additionally, the customisation content calendar and advanced social media analytics are also highly appreciated features. Overall, HubSpot Marketing Hub (Social) provides businesses with a comprehensive set of tools to manage their social media presence effectively.

What do you dislike most about this product?

The cost of HubSpot Marketing Hub (Social) to be higher compared to some other similar social media management platforms. Some users have also noted that the platform can be a bit overwhelming and may take some time to learn how to use all of its features effectively. However, despite these potential drawbacks, HubSpot Marketing Hub (Social) is still considered to be a powerful and comprehensive tool for managing social media for businesses of all sizes.

What recommendations would you give to someone considering this product?

If you are considering using HubSpot Marketing Hub (Social), here are some recommendations to help you get the most out of the product: Take Advantage of the Free Trial: HubSpot offers a free trial of their Marketing Hub (Social) product, which allows you to test out the platform and see if it is a good fit for your business before making a commitment. Attend HubSpot Training: HubSpot offers a variety of training resources and certification programs to help users get the most out of their products. Attending training sessions can help you learn how to use the platform effectively and get the most out of its features.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

HubSpot Marketing Hub (Social)

What is HubSpot Marketing Hub (Social)?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

HubSpot Marketing Hub (Social) Ratings

87 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love HubSpot Marketing Hub (Social)?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

HubSpot Marketing Hub (Social) Reviews

Kevin P.

Great product, saves tremendous amount of time

Likeliness to Recommend

Pros

Alex F.

Mission critical software w/ insane capability

Likeliness to Recommend

Pros

Ravina M.

Excellent Marketing Product

Likeliness to Recommend

Pros

Most Popular HubSpot Marketing Hub (Social) Comparisons

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Feature Ratings

Dashboards and Visualization

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Media Channel Integration Outbound

Campaign Execution

Social Asset Management

Social Post Archival

Social Response Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Quality of Features

Availability and Quality of Training

Breadth of Features

Ease of Data Integration

Business Value Created

Usability and Intuitiveness

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Vendor Support