

What is Jasper AI?
Jasper is an AI writing assistant for enterprise marketing teams who want better outcomes, not just faster outputs. Jasper AI delivers on-brand AI and creates content online, in your brand voice.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
1
Since last award
91 Plan to Renew
3
Since last award
78 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Jasper AI?
Pros
- Caring
- Saves Time
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Artificial Intelligence and Natural Language Processing
Templates
Style and Tone Suggestions
Article Summarizer
Topic Generator
Customization
Multi-Language Support
Integration
Long Form Content Generation
Text Personalization
Grammar and Spellcheck
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Quality of Features
Breadth of Features
Business Value Created
Ease of Data Integration
Vendor Support
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Jasper AI Reviews

Jennifer M.
- Role: Industry Specific Role
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2024
Creates good content!
Likeliness to Recommend
What differentiates Jasper AI from other similar products?
It creates contents free from grammatical errors
What is your favorite aspect of this product?
The readability of each content created
What do you dislike most about this product?
Nothing for now
What recommendations would you give to someone considering this product?
You can't do much with the free version. So it is better to subscribe to the pro version.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Ihejieto V.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2025
A Powerful Writing Tool
Likeliness to Recommend
What differentiates Jasper AI from other similar products?
Jasper AI is different because it is built for marketing and business content, making it a great choice for copywriters, marketers, and entrepreneurs. It offers brand voice customization, allowing users to train the AI to match their company’s tone and style, which many other AI tools don’t provide. It also comes with built-in templates for ads, blogs, and social media posts, helping users create targeted content quickly. Jasper integrates with tools like Surfer SEO and Grammarly, making it easier to optimize content without switching between platforms. These features make it a strong AI writing assistant for businesses and content creators.
What is your favorite aspect of this product?
My favorite aspect of Jasper AI is its ability to adapt to different brand voices. Being able to train the AI to match a company’s tone and style makes it much more useful for businesses that want consistent messaging. This feature helps create content that feels natural and aligns with a brand’s identity, rather than sounding like generic AI-generated text. It adds a level of customization that many other writing assistants don’t offer.
What do you dislike most about this product?
What I dislike most about Jasper AI is that it still requires fact-checking since the AI can generate content that sounds convincing but isn’t always accurate. This makes it less reliable for research-heavy writing. I also find that it lacks a strong built-in citation feature, which would be helpful for properly crediting sources without extra manual work. It is also expensive
What recommendations would you give to someone considering this product?
If you're considering Jasper AI, take the time to customize the brand voice settings to make the content feel more natural and aligned with your style. Also, be prepared to fact-check and refine the output, especially for research-heavy topics, since AI-generated content isn’t always 100% accurate.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.

Michael U.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2025
Smart, slick, but needs more!
Likeliness to Recommend
What differentiates Jasper AI from other similar products?
Jasper AI stands out with its marketing-focused AI, offering brand voice customization, SEO integration, and team collaboration. It’s built for content creators, not just general AI writing. Unlike others, it prioritizes tone consistency, integrates with tools like Surfer SEO, and provides templates tailored for ads, blogs, and social media.
What is your favorite aspect of this product?
Jasper AI’s best feature is its ability to maintain a consistent brand voice across all content. It feels less robotic and more like a real writer who understands your style. Plus, the built-in SEO tools save time, making it perfect for marketers and content creators who want efficiency without sacrificing quality.
What do you dislike most about this product?
Jasper AI is powerful, but it’s not perfect. The pricing feels steep, especially for small teams or freelancers. Sometimes, the output still needs heavy tweaking to sound truly natural. Plus, while the AI learns, it doesn’t always fully grasp complex brand tones. A built-in fact-checker and better real-time collaboration would make it way more valuable.
What recommendations would you give to someone considering this product?
If you’re a marketer or content creator, Jasper AI can seriously boost your workflow—but don’t expect it to be fully hands-off. It’s best for idea generation, drafts, and refining content, but you’ll still need to tweak outputs. Start with a trial, test different templates, and see if it fits your style before committing to a plan.
Pros
- Helps Innovate
- Transparent
- Appreciates Incumbent Status
- Continually Improving Product
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