

What is Jasper AI?
Jasper is an AI writing assistant for enterprise marketing teams who want better outcomes, not just faster outputs. Jasper AI delivers on-brand AI and creates content online, in your brand voice.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
1
Since last award
91 Plan to Renew
3
Since last award
78 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Jasper AI?
Pros
- Saves Time
- Helps Innovate
- Reliable
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Artificial Intelligence and Natural Language Processing
Templates
Style and Tone Suggestions
Topic Generator
Multi-Language Support
Text Personalization
Long Form Content Generation
Customization
Integration
Auto-Completion and Predictive Text
Grammar and Spellcheck
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Ease of IT Administration
Vendor Support
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Business Value Created
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Jasper AI Reviews

Neelanshu D.
- Role: Public Sector
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Jun 2025
It’s good enough and deserves a must try
Likeliness to Recommend
What differentiates Jasper AI from other similar products?
It’s very effective , very fast and good Ui
What is your favorite aspect of this product?
UI is the best
What do you dislike most about this product?
More analysing time
What recommendations would you give to someone considering this product?
Good must a try for sure
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.

Grace I.
- Role: Operations
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2025
Powerful Content Tool
Likeliness to Recommend
What differentiates Jasper AI from other similar products?
Jasper AI stands out from similar products due to its strong focus on marketing copy, team collaboration features, customizable brand voice, and its wide range of pre-built templates designed specifically for content creators and businesses.
What is your favorite aspect of this product?
My favorite aspect of Jasper AI is its wide range of content templates that make it quick and easy to generate high-quality marketing copy tailored to specific goals and formats.
What do you dislike most about this product?
What I dislike most about Jasper AI is its lack of built-in fact-checking and real-time citation.
What recommendations would you give to someone considering this product?
I recommend that anyone considering Jasper AI should clearly define their content goals, take full advantage of its templates and brand voice features, and be prepared to fact-check and edit outputs to ensure accuracy and alignment with their brand standards.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

JOY I.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Jun 2025
Smart Writing Tool for Consistent Brand Content
Likeliness to Recommend
What differentiates Jasper AI from other similar products?
Jasper lets you train the AI to remember your brand voice, style, and tone. This makes it perfect for agencies or businesses producing consistent branded content across multiple platforms.
What is your favorite aspect of this product?
My favorite aspect of Jasper AI is its brand voice feature, which allows you to train the AI to write in your unique tone, style, and personality. This is especially powerful for businesses and content creators who want consistency across blog posts, ads, emails, and social media, without having to rewrite or heavily edit the output. It saves time while still sounding like you or your brand, not like a generic robot. For teams or agencies managing multiple brands, this is a game-changer.
What do you dislike most about this product?
What I dislike most about Jasper AI is its pricing structure — it can be quite expensive, especially for freelancers, small businesses, or individuals just starting out. While the features are powerful, many of the best tools (like Brand Voice, Campaigns, and Surfer SEO integration) are locked behind higher-tier plans. Additionally, the learning curve for new users can be a bit steep due to the wide range of templates and options available, which may feel overwhelming at first.
What recommendations would you give to someone considering this product?
Set up your Brand Voice and input examples of your writing style right away. This helps Jasper generate more personalized, on-brand content from the start. If blogging or long-form content is your focus, integrate Surfer SEO to optimize content right inside Jasper. It’s great for ranking higher and improving keyword use without manual editing.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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