Jasper AI Logo
Jasper AI Logo
Jasper AI, Inc.

Jasper AI

Composite Score
8.0 /10
CX Score
8.2 /10
Category
Jasper AI
8.0 /10

What is Jasper AI?

Jasper is an AI writing assistant for enterprise marketing teams who want better outcomes, not just faster outputs. Jasper AI delivers on-brand AI and creates content online, in your brand voice.

Company Details


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Jasper AI Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Jasper AI.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

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Since last award

89 Plan to Renew

2
Since last award

74 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Jasper AI?

0% Negative
7% Neutral
93% Positive

Pros

  • Saves Time
  • Efficient Service
  • Inspires Innovation
  • Caring

Feature Ratings

Average 79

Search Engine Optimization

84

Artificial Intelligence and Natural Language Processing

82

Content Editor

81

Customization

80

Social Media Integration

80

Content Summarization

79

Grammar and Spellcheck

79

Translation

79

Data Analysis

78

Data Protection and Security

78

Image and Video Generation

71

Vendor Capability Ratings

Average 78

Ease of Implementation

86

Usability and Intuitiveness

82

Vendor Support

80

Quality of Features

79

Business Value Created

79

Ease of Data Integration

78

Ease of IT Administration

77

Breadth of Features

77

Availability and Quality of Training

75

Product Strategy and Rate of Improvement

75

Ease of Customization

75

Jasper AI Reviews

Craig C.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Innovative platform to write content with AI

Likeliness to Recommend

8 /10

What differentiates Jasper AI from other similar products?

I think Jasper AI is one of the fastest AI tools I have used. It writes quality content that requires minimal edits to meet the general standards.

What is your favorite aspect of this product?

I like Jasper AI because of its ability to synthesize a large chunk of instructions in the prompt and include everything requested in the prompt. Some tools tend to ignore some instructions. Jasper is good with short and long-content on different topics. The content reads naturally as if it is written by human. Although I have to check the accuracy of the content, it is mostly correct.

What do you dislike most about this product?

Jasper AI is pricy and may not be ideal for companies with a tight budget. I wish they reduce the prices to enable more clients access and use it. Sometimes Jasper generates irrelevant or unpredictable text. Although this is not a common problem, it is quite frustrating especially when you are in a hurry to generate the content. The user instructions seem more complicated than the platform itself. They should probably provide short and sweet user manuals to help beginners.

What recommendations would you give to someone considering this product?

Jasper is a versatile content creation tool. It responds quickly and generates reliable content. You will rarely find the site unavailable, which is commendable. However, you need to edit the content and ensure everything written is accurate.

Pros

  • Reliable
  • Enables Productivity
  • Effective Service
  • Inspires Innovation

Ihejieto V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

A Powerful Writing Tool

Likeliness to Recommend

9 /10

What differentiates Jasper AI from other similar products?

Jasper AI is different because it is built for marketing and business content, making it a great choice for copywriters, marketers, and entrepreneurs. It offers brand voice customization, allowing users to train the AI to match their company’s tone and style, which many other AI tools don’t provide. It also comes with built-in templates for ads, blogs, and social media posts, helping users create targeted content quickly. Jasper integrates with tools like Surfer SEO and Grammarly, making it easier to optimize content without switching between platforms. These features make it a strong AI writing assistant for businesses and content creators.

What is your favorite aspect of this product?

My favorite aspect of Jasper AI is its ability to adapt to different brand voices. Being able to train the AI to match a company’s tone and style makes it much more useful for businesses that want consistent messaging. This feature helps create content that feels natural and aligns with a brand’s identity, rather than sounding like generic AI-generated text. It adds a level of customization that many other writing assistants don’t offer.

What do you dislike most about this product?

What I dislike most about Jasper AI is that it still requires fact-checking since the AI can generate content that sounds convincing but isn’t always accurate. This makes it less reliable for research-heavy writing. I also find that it lacks a strong built-in citation feature, which would be helpful for properly crediting sources without extra manual work. It is also expensive

What recommendations would you give to someone considering this product?

If you're considering Jasper AI, take the time to customize the brand voice settings to make the content feel more natural and aligned with your style. Also, be prepared to fact-check and refine the output, especially for research-heavy topics, since AI-generated content isn’t always 100% accurate.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Michael U.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Smart, slick, but needs more!

Likeliness to Recommend

9 /10

What differentiates Jasper AI from other similar products?

Jasper AI stands out with its marketing-focused AI, offering brand voice customization, SEO integration, and team collaboration. It’s built for content creators, not just general AI writing. Unlike others, it prioritizes tone consistency, integrates with tools like Surfer SEO, and provides templates tailored for ads, blogs, and social media.

What is your favorite aspect of this product?

Jasper AI’s best feature is its ability to maintain a consistent brand voice across all content. It feels less robotic and more like a real writer who understands your style. Plus, the built-in SEO tools save time, making it perfect for marketers and content creators who want efficiency without sacrificing quality.

What do you dislike most about this product?

Jasper AI is powerful, but it’s not perfect. The pricing feels steep, especially for small teams or freelancers. Sometimes, the output still needs heavy tweaking to sound truly natural. Plus, while the AI learns, it doesn’t always fully grasp complex brand tones. A built-in fact-checker and better real-time collaboration would make it way more valuable.

What recommendations would you give to someone considering this product?

If you’re a marketer or content creator, Jasper AI can seriously boost your workflow—but don’t expect it to be fully hands-off. It’s best for idea generation, drafts, and refining content, but you’ll still need to tweak outputs. Start with a trial, test different templates, and see if it fits your style before committing to a plan.

Pros

  • Helps Innovate
  • Transparent
  • Appreciates Incumbent Status
  • Continually Improving Product

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